Director, Data Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead cross-functional collaborations to ensure seamless delivery across various competencies.

• Identify use cases and data projects that align with marketing business goals.

• Execute data strategy initiatives, which include assessing data signals, setting KPIs, conducting ecosystem and readiness assessments, facilitating co-innovation studio sessions, developing roadmaps, and creating value cycles.

• Evaluate client data maturity, comprehend stakeholder requirements, aid in prioritization, and coordinate strategic data and agile roadmaps.

• Propose advancements in data practices such as data warehousing, modeling, engineering, business intelligence, and associated activities.

• Collaborate with delivery pods to synchronize activities and outputs across co-innovation initiatives.

• Convert business objectives into marketing tasks and strategies, generate innovative ideas, and define tactics to achieve desired outcomes.

• Oversee Data Strategy team members on complex client accounts.

• Analyze and present program success to influence account and client stakeholders towards expansion and investment opportunities.

• Discover opportunities for accelerator engagements.

• Build and enhance a trusted-advisor team.

• Maintain subject matter expertise as platforms evolve and lead the development of playbooks and documentation.

• Collaborate with internal marketing teams on strategic materials and case studies.

• Assist in pitches for new business and follow-up client projects alongside CSEs and BD; participate in QBRs as necessary.

• Maintain billable utilization while identifying additional project opportunities.

• Create digital marketing data ecosystems and provide data-driven insights and activation through measurement, modeling, martech, and adtech solution architectures.

• Develop and manage comprehensive data programs that support complex digital strategies.

• Interface with Data & Analytics, Marketing, Experience Design, and Technology teams.

• Develop practice-wide data perspectives, build the Data Strategy team, and enhance consultant capabilities across the MBP practice.

• Engage in pitches, estimates, and SOWs for related projects as required.

⛳️ Requirements

• Over 6 years of relevant experience in digital, consulting, or analytics.

• Strong expertise in digital analytics platforms, including Adobe Analytics and Google Analytics.

• Familiarity with BI tools such as Tableau or Power BI; knowledge of SQL is a plus.

• Understanding of cloud technologies such as Snowflake, AWS, and Azure.

• Familiarity with marketing technology platforms like Adobe and Salesforce.

• Industry insight into the advanced analytics landscape.

• Knowledge of data governance, compliance, and privacy issues.

• Promote and uphold information security practices, including acceptable use, malware protection, and password security protocols.

• Identify, evaluate, and report security risks.

• Understand and assess data storage, processing, and transmission for compliance with GDPR, CCPA, and other data protection mandates.

• Ensure data protection measures are integrated throughout the information lifecycle.

🏝️ Benefits

• Equal opportunity employer.

• Willingness to sponsor eligible candidates for employment visas.