Director, CRM

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Oversee CRM initiatives for Zales, Zales Outlet, and Banter.

• Create strategies to enhance value and increase engagement through foundational, triggered, and macro-segmented email and SMS communications.

• Ensure CRM strategies are in line with the marketing goals and objectives of the brand and company.

• Collaborate with management to design marketing campaigns and delivery plans across channels.

• Manage the execution, delivery, measurement, and reporting of campaigns.

• Offer strategic guidance on messaging and tactics to effectively engage target audiences.

• Leverage insights to shape wider marketing strategies, product improvements, and related initiatives.

• Work closely with brand teams to ensure segment strategies align with overall company objectives.

• Collaborate with CDP and Ecom teams to identify improvements for integrated marketing plans.

• Ensure segment strategies are consistent with the overarching channel strategies.

• Track marketing performance and provide strategic direction based on analysis of results.

• Refine and optimize campaigns to maximize business impact.

• Undertake additional responsibilities and projects as assigned.

⛳️ Requirements

• A bachelor's or master's degree in marketing, business, or a related discipline.

• At least 10 years of experience in marketing, focusing on strategy, planning, and execution.

• Proven experience in identifying and promoting marketing strategies and programs that facilitate automated, personalized, and/or outbound communications at scale.

• Demonstrated ability to develop and implement effective CRM marketing strategies and campaigns that yield significant business results.

• Skilled in utilizing data and research to identify customer segments and formulate impactful marketing plans.

• Exceptional leadership and collaboration capabilities for engaging with cross-functional teams and stakeholders.

• Strong analytical skills, with the ability to use data to drive decision-making and campaign optimization.

• Excellent communication skills, with the ability to convey complex ideas in a clear and concise manner.

• Proficient in marketing automation and CRM tools for targeting, segmentation, and campaign execution.

• Knowledge of CRM channels, including email and SMS.

• Familiar with A/B testing and experimentation methodologies.

• Solid project management skills, encompassing prioritization, timeline oversight, and meeting deadlines.

• Capacity to thrive in a fast-paced retail environment and adapt priorities accordingly.

• Proactive and self-driven, with the ability to work independently and take initiative.

• Awareness of marketing industry trends and best practices, including personalization, customer experience, and data-driven marketing.

• Experience in retail or consumer-facing sectors is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements.

• Employee discounts on products and services.