Director, Creator Operations

This is a fully remote position, open to applicants in United States, +4 more locations.

📋 Description

• Take charge of the creator acquisition and engagement framework across both sales-driven and product-driven strategies.

• Collaborate with the General Manager of Creator to establish targets and forecasts for creator acquisition.

• Develop strategies for the creator funnel, including target models and forecasting methods.

• Manage the roadmap for a unified creator engagement and tracking system.

• Utilize creator funnel data to influence outreach efforts, staffing, and automation processes.

• Create integrations between the creator product experience and Success and Support teams.

• Draft requirements for engagement flows, routing, and handoff processes in collaboration with Product and Engineering teams.

• Oversee HubSpot as the primary system for tracking creator marketing and engagement.

• Streamline the technology stack used for creator outreach.

• Manage the budget for HubSpot and creator engagement tools.

• Implement AI and automation to minimize manual outreach, routing, and follow-up tasks.

• Supervise product-led creator outreach systems, encompassing segmentation, triggers, sequencing, and measurement.

• Establish routing and handoff protocols between automated outreach and human teams.

• Develop engagement flows for affiliate and awareness creators.

• Set data standards, field governance, and service levels.

• Lead and mentor a direct report responsible for HubSpot design and administration.

• Establish performance benchmarks for Creator Operations and address any performance issues.

• Guide engineering and product integration initiatives.

• Eliminate obstacles for Creator Success and outreach teams.

⛳️ Requirements

• 6-8 years of experience in Revenue Operations, Marketing Operations, or Growth Operations.

• Proven ability to build systems that support a high-volume acquisition funnel.

• Experience executing B2C or creator-focused outreach at scale, utilizing both product-led and personal approaches.

• Extensive knowledge of HubSpot, including lifecycle stages, workflows, routing, and engagement tracking.

• Skilled in designing integrations between product and go-to-market systems.

• Experience in establishing targets and forecasts for sales or outreach teams.

• Proficient in applying AI and automation to eliminate measurable manual tasks.

• Demonstrated experience managing a direct report, overseeing a tooling budget, and leading technical efforts across teams without formal authority.

• Familiarity with Klaviyo, Braze, or Iterable is advantageous.

• Knowledge of social platforms and creator audiences is a plus.

• Previous experience in the creator economy, affiliate marketing, or a two-sided marketplace is a plus.

🏝️ Benefits

• A variety of benefits plans for permanent team members.

• Fully remote work options available for select positions.