Director – Converged TV

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the strategic vision for integrated TV and digital video initiatives.

• Advocate for innovation in CTV and digital video across planning, buying, activation, optimization, reporting, and marketplace development.

• Formulate insights on advertising technology, publisher trends, video consumption patterns, measurement practices, currency, and new opportunities within CTV.

• Define the digital video vision and strategy, including the role of CTV in the overall media plan and the consumer experience.

• Develop scalable best practices, process enhancements, educational resources, and automation possibilities.

• Provide guidance, mentoring, and oversight to members of the Digital Video team.

• Cultivate relationships with senior clients, internal stakeholders, media partners, and ad tech collaborators.

• Supervise performance and brand-building strategies in both CTV and digital video domains.

• Interpret marketplace, platform, and measurement updates into actionable insights for teams and clients.

• Collaborate with cross-channel planning teams to suggest video investment strategies.

• Manage internal processes and QA workflows to ensure precise, efficient, and timely campaign launches.

• Report on practice performance metrics, objectives, marketplace insights, and future strategic plans to agency leadership.

• Oversee and refine digital video processes throughout the practice.

• Align programmatic video initiatives with marketing, media, measurement, and business goals.

• Contribute to the growth of Rain’s converged TV practice through new service offerings, partner engagements, business development support, and internal training.

⛳️ Requirements

• A Bachelor’s degree in advertising, marketing, communications, or a related field, or equivalent professional experience.

• Over 8 years of practical media experience, particularly in digital video planning, CTV strategy, and campaign execution.

• In-depth understanding of platform and publisher relationships, data targeting capabilities, buying types, inventory choices, and the evolving CTV landscape.

• Experience with DSPs, CTV publishers, measurement partners, currency solutions, trafficking workflows, reporting outputs, and performance analysis.

• Capability to analyze performance metrics, uncover significant narratives, and articulate recommendations effectively to clients and internal teams.

• Proven experience in mentoring, developing, and managing team members.

• A strong sense of curiosity and passion for ad tech, video innovation, new marketplace models, and shifting audience consumption habits.

• Exceptional project management abilities and meticulous attention to detail.

• Capacity to balance strategic leadership with operational efficiency.

• An appreciation for the agency's Core Values.

• Proficiency in major DSPs and platforms, including The Trade Desk, DV360, Amazon, Yahoo, Viant, and other relevant CTV and digital video partners.

🏝️ Benefits

• Quarterly profit-sharing program.

• 401(K) plan with employer match (and immediate eligibility).

• 4-6 weeks of Paid Time Off (PTO).

• 12 paid holidays.

• 12-18 weeks of fully-paid Family and Medical Leave.

• Monthly Work-From-Home allowance.

• Medical, Dental, and Vision insurance.

• Flexible First environment with options for remote and virtual/in-person connections.

• Commitment to investing in employees, technology, and tools.