Director, Content & Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and uphold the positioning and messaging framework across various products, target audiences, and market segments.

• Create comprehensive product positioning documents, value propositions, and detailed buyer personas.

• Provide strategic advice to Product leadership during roadmap discussions by leveraging market insights, customer data, competitive analysis, quantitative research, and customer feedback.

• Direct integrated go-to-market strategies for product launches, feature rollouts, and category growth initiatives.

• Manage the content strategy for web, blog, and social media targeting Amazon, Walmart, TikTok, and DTC seller personas.

• Supervise the SEO, AEO, and GEO roadmap, including topics, formats, and distribution strategies.

• Establish editorial standards and brand voice while producing impactful thought leadership, launch materials, and long-form content.

• Define success metrics and provide reports on Product Marketing Management (PMM) projects, go-to-market releases, and strategic endeavors using Amplitude, Tableau, and SQL.

• Collaborate with growth and brand marketing teams on multi-channel campaigns, optimizing campaign performance effectively.

• Conduct market research to assess customer needs, competitor positioning, and industry trends.

• Build, mentor, and expand Product Marketing and Content Marketing teams.

• Report directly to the VP of Product Growth Strategy and Operations while managing a team of five.

⛳️ Requirements

• Over 10 years of experience in product marketing and content marketing, including leadership roles within a SaaS or technology organization.

• A proven history of managing product positioning, messaging, and go-to-market strategies at scale.

• Deep understanding of product-led growth, content marketing, and marketplace ecosystems, with a strong preference for Amazon experience.

• Experience in building or scaling a content engine, with direct SEO expertise and familiarity with AEO/GEO practices.

• Excellent writing, editorial, and storytelling skills — adept at both strategic and hands-on operations.

• Proven ability to influence senior stakeholders and foster alignment among product, marketing, and customer success teams.

• Outstanding strategic thinking combined with operational execution and analytical rigor.

• Experience in managing teams and developing repeatable processes in dynamic environments.

🏝️ Benefits

• Flexible Paid Time Off

• Paid Holidays and Floating Holidays

• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance, and Pet Insurance

• 401k with Employer Match

• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization

• Paid Parental Leave

• Company-subsidized membership to Wellhub and Peloton

• Fertility and family-building information platform through Carrot

• Additional annual bonus compensation through one of Pacvue’s highly attractive incentive plans