Director – Content, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and nurture a high-performing team tasked with executing CRM campaigns, designing and producing emails, managing internal communications, implementing marketing automation, and overseeing lifecycle marketing.

• Take ownership of CRM marketing execution across various CRM and marketing platforms.

• Ensure that marketing assets and campaigns are constructed, uploaded, tested, launched, and maintained accurately.

• Supervise email design and production to guarantee that communications are engaging, on-brand, precise, responsive, and optimized for performance.

• Manage the campaign intake process and prioritize marketing requests throughout the organization.

• Establish clear guidelines regarding requirements, timelines, ownership, capacity, and expectations.

• Oversee reporting and performance measurement for campaigns.

• Identify opportunities for improvement and convert insights into actionable strategies through testing, optimization, and continuous enhancement.

• Collaborate with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions.

• Advocate for data quality and responsible data management, including appropriate audience selection, segmentation, logic, and information handling.

• Develop and uphold standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance.

• Stay updated on emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities, identifying practical enhancements.

• Cultivate a collaborative, solutions-focused team environment.

⛳️ Requirements

• Over 5 years of experience in leading and developing high-performing teams, preferably in lifecycle marketing, CRM, email marketing, or a related field.

• A proven history of delivering measurable results and enhancing marketing performance.

• In-depth understanding of CRM and marketing automation platforms; experience with Total Expert is highly preferred.

• Hands-on expertise in marketing automation, campaign development, audience segmentation, and customer journey mapping.

• Results-driven mindset with the capability to translate campaign performance data into clear recommendations and actions.

• Strong grasp of email marketing best practices, encompassing design, testing, personalization, deliverability, measurement, and optimization.

• Exceptional written and verbal communication skills.

• Excellent problem-solving abilities and attention to detail, especially when managing complex campaigns, workflows, and segments.

• Strong organizational and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment.

• Collaborative leadership style and capacity to forge strong relationships across teams and functions.

• Proficient in Microsoft Office and comfortable with learning and adopting new technologies.

• Familiarity with mortgage industry workflows, terminology, and compliance standards is a plus, though not mandatory.

• Proactive and curious mindset with a willingness to learn and challenge the existing norms.

🏝️ Benefits

• Company-sponsored 401(k).

• Vacation benefits.

• Medical, dental, vision, and prescription drug benefits.

• Healthcare and/or dependent daycare flexible spending accounts.

• Life insurance and death benefits.

• Critical care insurance.

• Personal accidental insurance.

• Commuter benefits.

• Pet insurance.

• Time off and leave of absence benefits.

• Well-being benefits, including an employee assistance program.

• Legal planning assistance.

• Identity theft protection.

• Wellness resources.

• Recognized workplace culture.

• Opportunities for employee growth, collaboration, and success.