Director, Consumer Marketing – Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the direct-to-consumer marketing strategy and multi-year roadmap focusing on prioritized disease states, target audiences, and business initiatives.

• Define consumer segmentation, journeys, value propositions, messaging, and the roles of various channels.

• Lead the planning of consumer marketing on an annual and ongoing basis, including making strategic trade-offs, providing direction to agencies, identifying resource needs, and recommending investments.

• Identify and evaluate market opportunities driven by consumers, unmet needs, and potential growth avenues across the product portfolio.

• Develop strategic hypotheses, opportunity assessments, and business cases that incorporate market dynamics, patient behavior, care pathways, competitive trends, and commercial economics.

• Integrate the consumer perspective into commercial planning, portfolio discussions, and go-to-market strategies.

• Contribute to the development of the long-term enterprise consumer strategy and the necessary organizational capabilities.

• Provide strategic leadership for compliant omnichannel marketing campaigns.

• Oversee integrated plans for paid, owned, and earned channels in collaboration with internal teams and external agencies.

• Direct creative processes, content creation, testing, and optimization efforts.

• Ensure the delivery of high-quality consumer and patient education experiences and assets across relevant touchpoints.

• Establish a consumer learning agenda utilizing primary research, voice-of-customer insights, behavioral data, market intelligence, and program analytics.

• Share insights and recommendations with senior stakeholders effectively.

• Define the strategic importance of patient advocacy, community education, and partnerships within the consumer ecosystem.

• Create measurement frameworks that encompass awareness, engagement, qualified actions, learning milestones, and business objectives.

• Assess channel and campaign performance and suggest resource reallocations.

• Lead cross-functional initiatives and oversee external agency performance without direct reports.

• Ensure that consumer programs are compliant with Medical, Legal, and Regulatory requirements and follow established review processes.

• Act as a senior strategic connector across Marketing, Commercial Strategy, Digital, Sales, Market Access, Medical, Regulatory, Legal, Communications, and external collaborators.

• Influence senior leadership through evidence-based recommendations and compelling executive storytelling.

⛳️ Requirements

• A Bachelor’s degree is required.

• 12+ years of progressive experience in consumer marketing, commercial strategy, growth strategy, or related fields.

• Significant experience in healthcare, specifically in medical devices, diagnostics, digital health, pharmaceuticals, or disease awareness.

• Proven track record of owning enterprise-relevant consumer marketing strategies, integrated programs, and achieving measurable business outcomes.

• Ability to develop market opportunity assessments, synthesize consumer and competitive insights, make investment trade-offs, and turn ambiguity into actionable strategic roadmaps.

• Extensive expertise in omnichannel marketing, segmentation, customer journeys, consumer research, digital measurement, and agency leadership.

• Experience in patient advocacy and engaging with cross-functional healthcare stakeholders.

• Familiarity with working in Medical, Legal, and Regulatory review environments.

• Strong executive presence along with exceptional written and verbal communication skills.

• Proven ability to influence senior stakeholders and lead complex initiatives without formal authority.

• Comfort in balancing strategic development with practical execution in a dynamic and evolving business environment.

• Anticipated travel of up to 20% domestically.

🏝️ Benefits

• Reasonable accommodations for qualified individuals with disabilities during the job application process.

• An inclusive workforce and an Equal Opportunity Employer.