Director, Consumer Marketing – Dermatology

This is a fully remote position, open to applicants in New Jersey, +1 more state.

📋 Description

• Oversee the strategic formulation of the annual Consumer Marketing strategy for U.S. Dermatology.

• Derive insights, segment patients and caregivers, map their journeys, create positioning, and guarantee executional excellence.

• Advocate for social-first and digital-first strategies across various platforms including social media, creator/influencer partnerships, search, Connected TV, and programmatic channels.

• Lead comprehensive campaigns from strategic planning through creative development and omnichannel activation across paid, owned, and earned media.

• Define consumer identity and messaging for Atopic Dermatitis and Psoriasis targeting adults, parents, and caregivers.

• Formulate and direct the Consumer Medicaid strategy in collaboration with Market Access and Payer Marketing.

• Collaborate cross-functionally with HCP Marketing, Sales, Strategic Relations, Market Access, Medical Affairs, Patient Services, Digital, and Analytics teams.

• Oversee substantial budgets and agency partnerships, including forecasting, reallocating funds, and ensuring performance accountability.

• Establish KPIs and measurement frameworks that connect consumer activities with business results.

• Work alongside Market Research & Insights to analyze trends, address consumer needs, refine messaging, and optimize performance.

• Support patient advocacy collaborations and initiatives aimed at raising disease awareness.

• Represent Dermatology in enterprise forums and integrated planning discussions.

• Mentor and develop both direct and indirect team members.

• Ensure compliance with MLR/Veeva PromoMats processes during execution.

• Report directly to the Executive Director of US Dermatology Marketing.

⛳️ Requirements

• BA/BS degree.

• At least 10 years of marketing experience, including a minimum of 5 years in consumer marketing.

• Demonstrated success in developing and launching consumer campaigns with a focus on social-first and digital-first strategies.

• Experience in managing budgets and agency partners across media, creative, and social domains.

• Proven track record in leading strategic and tactical planning for established or newly launched brands.

• Strong leadership and collaborative abilities, with the capacity to influence across commercial, medical, market access, and corporate sectors.

• Exceptional communication, analytical, and problem-solving skills.

• Familiarity with regulated review processes (e.g., MLR/Veeva PromoMats or similar legal and regulatory reviews).

• Willingness to travel as required.

• Open to U.S. and Puerto Rico residents only.

• An MBA or advanced business degree is preferred.

• Prior experience in people management is preferred.

• Experience with Medicaid, market access, or payer marketing, including patient access and savings programs is preferred.

• Preferred background in Dermatology, Immunology, chronic disease marketing, or the skincare/beauty category.

• Experience marketing across various indications or patient demographics, including pediatric and caregiver audiences is preferred.

• Strong analytical and storytelling capabilities; experience with marketing analytics, attribution, and omnichannel measurement is preferred.

• Familiarity with influencer/creator partnerships and social community management is preferred.

• No visa sponsorship available.

🏝️ Benefits

• Retirement savings plan.

• Paid vacation and holiday leave.

• Paid caregiver/parental and medical leave.

• Comprehensive medical, prescription drug, dental, and vision coverage.

• Flexible hybrid and remote work options.

• No relocation necessary.