Direct Response Copywriter – E-Commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Craft advertisements, product descriptions, and website content throughout the entire customer experience.

• Generate performance marketing copy that appeals both emotionally and logically.

• Establish credibility and trust through the use of social proof and testimonials.

• Innovate new content funnel formats including advertorials, listicles, and native advertisements.

• Create relatable narratives focused on the Unique Selling Proposition (USP).

• Incorporate trust elements like Klarna and PayPal on the website to minimize purchase obstacles.

• Assess the needs of the target audience and consistently write in alignment with the brand voice.

• Grasp the basics of Facebook Ads and adopt the perspective of the buyer.

⛳️ Requirements

• Around 3 years of experience in a marketing copywriting role.

• Proficient in both German and English languages.

• Background as a Creative Strategist, Media Buyer, or Copywriter, or a combination of these positions.

• Strong research capabilities, creative writing skills, and an understanding of the psychology behind consumer purchasing behavior.

• Fundamental knowledge of media buying and Facebook Ads.

• Ideally, experience in sectors with a robust tradition of direct-response marketing.

• Competent computer skills.

• A writing sample or portfolio, such as listicles or original ad copy.

🏝️ Benefits

• Full coverage of the Deutschlandticket.

• Wellpass: Access to a diverse range of sports and wellness opportunities.

• Complimentary Pammys shoes: One pair for each product launch.

• Opportunities for personal and professional growth.

• Responsibility and the freedom to influence your work.

• An international outlook.

• Relocation assistance for accommodation costs based on individual agreement.

• Opportunity to contribute to the development of the team and its tools.