Direct Response Copywriter, Creative Strategist

This is a fully remote position, open to applicants in Philippines, +5 more countries.

📋 Description

• Create compelling hooks, angles, ad scripts, and innovative concepts for Meta.

• Evaluate successful advertisements, competitors, and trends in creative performance.

• Generate 10 briefs/scripts on a weekly basis for actual ad expenditure.

• Work closely with video editors and media buyers.

• Establish and enhance creative testing frameworks through rapid iteration.

• Focus on achieving high ROAS, low CPA, scalable ad spending, and breakthrough successes.

• Play a key role in driving Primal Storm's eCommerce expansion.

⛳️ Requirements

• Strong skills in direct-response copywriting with a copy-first approach.

• Demonstrated experience in DTC/eCommerce; experience with supplements/performance brands is preferred.

• Knowledge of hooks, emotional triggers, and conversion-oriented messaging.

• Capability to analyze successful DTC ads, competitors, and creative performance trends.

• Data-driven mindset: analyze, learn, and iterate based on metrics.

• Ability to craft high-converting hooks, angles, ad scripts, and creative concepts for Meta.

• Proficient in producing 10 briefs/scripts each week.

• Comfortable working in collaboration with video editors and media buyers.

• Skilled in developing and refining creative testing systems through quick iteration.

• Ability to demonstrate measurable impacts on performance.

• Strong sense of ownership and ability to execute tasks swiftly.

• Excellent communication abilities.

• Adaptable to fast-paced, high-growth settings.

🏝️ Benefits

• Competitive monthly salary.

• Percentage of ad spend for confirmed successful creatives.

• Direct collaboration with company leadership.

• Access to successful ad libraries.

• Creative resources and training opportunities.

• Genuine ownership and direct influence on the company's growth.

• Internal merchandise drops.

• Design contests with real prizes.