Digital Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the marketing strategy for designated client accounts, ensuring alignment with business goals and audience requirements.

• Facilitate client discovery sessions to extract insights, refine objectives, and establish performance indicators.

• Create integrated marketing strategies that encompass content, AEO/SEO, and automation across various channels.

• Work in collaboration with strategists to ensure account strategies are in harmony with Terra’s overall strategic direction and best practices.

• Join forces with content, creative, and technical teams to convert strategy into campaigns, offering guidance and feedback during execution.

• Deliver strategic creative direction by briefing creative teams, assessing concepts and campaign plans, and confirming that execution adheres to the strategic vision.

• Analyze performance, extract data insights, and make strategic changes to optimize impact.

• Keep track of market trends and evolving customer behaviors, recognizing potential opportunities and challenges.

• Add value to Terra’s marketing and strategic initiatives by proposing fresh ideas and recommendations.

• Collaborate with company and department leadership on Terra’s branding, marketing strategies, and sales efforts.

⛳️ Requirements

• 6–8 years of experience in developing and leading digital marketing strategies across various channels, preferably in an agency, start-up, or consultancy setting.

• A clear career trajectory showcasing marketing successes supported by data.

• Proficiency in at least two core marketing practice areas, such as lifecycle marketing, social media, AEO/SEO, content marketing, email, or automation.

• Strong comprehension of how marketing channels integrate and function together.

• Experience in lifecycle and loyalty marketing, including email and app-based interactions.

• Familiarity with Braze is a significant advantage.

• Capability to leverage behavioral, engagement, and transactional data to enhance personalized user experiences.

• Experience managing client accounts or major strategic workstreams from discovery to execution.

• Proficiency in leading client discussions, extracting insights, clarifying objectives, and establishing a path towards measurable outcomes.

• Ability to distill complex ideas into persuasive strategies, build strategy presentations, and deliver them to senior executives.

• Capacity to work collaboratively with cross-functional teams and juggle multiple projects in a fast-paced environment.

• Proficient in learning tools such as Adobe Analytics, Figma, Profound, and Semrush.

• Skill in briefing and guiding creative work grounded in strategic intent and assessing concepts against objectives.

• Ideally, marketing experience within regulated healthcare or finance sectors, including driving innovation and growth within large, matrixed organizations.

🏝️ Benefits

• 11 observed holidays plus unlimited paid time off.

• An additional 4 mental wellness days each year.

• 100% company-funded health insurance premium, including dental and vision options.

• 401(k) plan to support future savings.

• Option for permanent remote work.

• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM).

• Monthly wellness stipend and quarterly employee appreciation gifts.

• One-time reimbursement for home office equipment.

• Monthly team bonding activities and happy hours.

• Team retreats at our NYC headquarters.

• Pre-tax commuter benefits.

• The chance to become part of a dynamic, close-knit team that enjoys collaborating and supporting each other every day.