Digital Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create integrated digital customer journeys that align with business goals, brand vision, and product/market strategies.

• Utilize web analytics, heatmap insights, A/B testing data, and expert opinions to identify key performance drivers.

• Employ AI tools alongside human strategic insights to formulate cohesive and actionable recommendations.

• Collaborate with paid media, email marketing, events, and content teams on comprehensive full-funnel marketing campaigns.

• Work together with web, UX, creative, and technical teams to enhance site architecture, landing pages, personalization, and conversion paths.

• Define KPIs, ROI measurement frameworks, and ongoing testing roadmaps.

• Keep track of emerging trends in search, social media, healthcare technology, user experience, and practical AI applications.

⛳️ Requirements

• A Bachelor's degree is required.

• A minimum of 5 years of experience in digital marketing, digital strategy, customer experience, or a related field.

• Demonstrated success in B2B and SaaS marketing environments is essential.

• Experience in the healthcare industry is preferred.

• A comprehensive understanding of SEO, paid media, social media, email, web content, analytics, and conversion rate optimization.

• Capability to convert complex quantitative and qualitative data into clear, compelling strategic recommendations.

• Strong communication, presentation, and cross-functional project management abilities.

• A strong interest in emerging digital trends and AI functionalities.

• Willingness to travel domestically approximately 10–15% of the time.

🏝️ Benefits

• Extensive medical, dental, and vision coverage, including a company contribution to a Health Savings Account.

• 401(k) matching contribution of 50% on your deferral up to 6% of your salary; 100% of matching contributions vest after one year.

• Generous Paid Time Off policy.

• Paid Parental Leave programs.

• Company-funded Life and Disability benefits.

• Flexible Spending Account options.

• Employee Assistance Programs available.

• Company-supported Business Resource & Special Interest Groups.

• Opportunities for professional development.

• Tuition reimbursement available.

• Unlimited access to LinkedIn Learning resources.

• Global presence with opportunities for in-person collaboration.

• Dog-friendly office environment.

• Weekly catered breakfast and lunch provided.

• Treadmill workstations available.

• Zen and wellness rooms for relaxation.