Digital Media Strategy and Planning Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and deliver comprehensive, data-informed media strategies that align with event objectives and audience insights.

• Take ownership of direct media purchasing, from vendor RFPs and negotiations to activation.

• Supervise the execution of campaigns across various platforms, ensuring that delivery, pacing, and performance meet KPIs.

• Lead the reporting strategy and collaborate with the Analytics team to produce insights and actionable recommendations.

• Assess media performance, implement optimizations, and guide broader strategic direction.

• Collaborate with Marketing, Analytics, and Creative teams on both strategy and execution.

• Create cohesive campaigns that span paid, earned, and owned channels.

• Contribute ideas and perspectives during strategic planning meetings.

• Act as a primary contact for tour marketers, category managers, and external vendors.

• Clearly and persuasively communicate media performance and strategic recommendations.

• Mentor Specialists and Associates through guidance, training, and constructive feedback.

• Assist in onboarding new team members and delegate tasks to help manage workload effectively.

• Monitor platform changes and industry trends to identify new opportunities.

• Leverage business-priority knowledge across clients, categories, and tour cycles to enhance media planning.

• Provide competitive insights to both internal stakeholders and clients.

• Utilize AI tools to accelerate analysis and drafting while maintaining ownership of the strategic perspective and recommendation narrative.

• Evaluate AI recommendations against benchmarks and historical data before presenting findings.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related discipline.

• 4+ years of experience in digital paid media; experience in offline media is a bonus.

• Moderate to extensive experience with at least one major media platform or tool, such as Campaign Manager 360 (CM360), Google Ads, SA360, Meta Business Manager, The Trade Desk, or Asana.

• Demonstrated ability to manage campaigns from start to finish across various digital platforms.

• Experience in direct media buying, including RFPs and vendor negotiations.

• Strong proficiency in Excel and data analysis.

• Confident user of AI tools and data dashboards, with the discernment to test outputs and develop independent recommendations.

• Exceptional communication, presentation, and client management abilities.

• Experience in mentoring or training junior team members.

• Agency experience is an advantage.

🏝️ Benefits

• Medical, vision, dental, and mental health benefits for you and your family.

• Health care concierge services.

• Flexible Spending Account (FSA) or Health Savings Account (HSA).

• Complimentary concert tickets.

• Generous paid time off, which includes paid holidays, sick leave, and personal days.

• 401(k) program with company matching contributions.

• Stock reimbursement program.

• Caregiver leave policies.

• Baby bonuses.

• Support for fertility, adoption, foster care, or surrogacy.

• Career and skill development programs through the School of Live.

• Tuition reimbursement options.

• Student loan repayment assistance.

• Volunteer time off.

• Crowdfunding match programs.