Digital Media Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee, evaluate, and provide reports on Tri Delta’s digital communication platforms, which encompass the website, email, SMS, social media, podcasts, and paid media.

• Assess the effectiveness of campaigns, discern audience trends, and fine-tune communication strategies based on insights derived from data.

• Collaborate on the implementation of email and SMS communications and campaigns.

• Ensure that communications are precise, timely, and consistent with brand standards and the overarching communication strategy.

• Assist with scheduled email communications and manage the account engagement email system.

• Update and maintain content across Tri Delta’s main website and chapter-specific websites.

• Monitor website performance and suggest enhancements to improve user experience and content effectiveness.

• Edit images for use in website and email communications.

• Provide support for chapter sites, address member inquiries, and maintain site content.

• Keep accurate records of members.

• Aid in the planning, execution, optimization, and reporting of paid digital advertising campaigns on platforms such as Meta, Google, and others.

• Support audience development, campaign targeting, budget distribution, and performance tracking.

• Analyze the results of paid media campaigns and propose enhancements to improve campaign performance and ROI.

• Monitor and assess social media performance, creating reports and recommendations.

• Assist in the publication, distribution, promotion, and management of Tri Delta podcast content; provide quarterly performance reports.

• Strategize communications in collaboration with the Brand Support Manager – Digital and the Brand Advancement team.

• Maintain the communications calendar and recognize potential obstacles.

• Assist with event applications and projects or committees within the enterprise or department.

• Adhere to Tri Delta project management practices, engage in self-development, maintain open communication, and support employees, volunteers, Board members, collegiate members, and alumnae members.

⛳️ Requirements

• A Bachelor’s degree in Communications, Marketing, Digital Media, Information Technology, or a related discipline.

• Proficient in analyzing and interpreting digital marketing and communication data across various channels.

• Familiarity with analytics and reporting tools to assess performance, identify trends, and provide actionable insights.

• Understanding of key performance indicators (KPIs), audience engagement metrics, conversion tracking, and data-driven decision-making.

• Experience in executing campaigns via marketing automation platforms such as Pardot, EventMobi, Mogli, Salesforce Marketing Cloud, Mailchimp, or similar tools.

• Strong writing and editing abilities, with a keen eye for tone, clarity, and brand consistency.

• Knowledge of email and SMS campaign management, including segmentation and performance tracking.

• Experience with content management systems like WordPress or Drupal.

• Basic photo editing capabilities using tools such as Photoshop or Canva.

• Familiarity with Meta Ads Manager and Google Ads, including audience targeting, campaign objectives, budget management, performance reporting, and optimization strategies.

• Ability to assist with podcast publishing, distribution, and promotion, while also tracking performance metrics and audience engagement.

• Strong organizational and time management skills; capable of managing multiple projects and meeting deadlines.

• Attention to detail, problem-solving abilities, and a collaborative approach.

• Capacity to work across different functions.

• 1–2 years of experience in digital communications, marketing, or a related area.

• Experience in managing or supporting email campaigns, website content, and paid media.

• Experience with analytics and reporting tools to guide strategy.

• Prior experience in a nonprofit, higher education, or membership-based organization is advantageous.

• Successful completion of a background check and drug test is required for most positions.

🏝️ Benefits

• A mission-driven culture

• An excellent working environment

• Paid vacation and holidays

• Comprehensive benefits including health insurance (medical, dental, & vision), retirement, and life insurance

• Industry-leading professional training

• Opportunities for growth and promotion

• Travel opportunities: 4 to 5 trips per year