Digital Media Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee, assess, and provide insights on Tri Delta’s digital communication platforms, which include the website, email, SMS, social media, podcasts, and paid media.

• Analyze campaign performance, recognize audience trends, and enhance communication strategies through data-driven insights.

• Stay updated on emerging digital marketing trends, platform changes, and best practices in analytics.

• Accurately execute email and SMS campaigns in a timely manner, ensuring alignment with brand standards.

• Assist in the management of regularly scheduled email communications and oversee account engagement email systems.

• Update and maintain Tri Delta’s website and chapter-specific websites.

• Track website performance and suggest enhancements to improve user experience and content effectiveness.

• Edit images for website and email communications.

• Address member inquiries and maintain content for chapter sites.

• Keep precise member records to enhance communication efforts.

• Aid in the planning, execution, optimization, and reporting of paid digital advertising campaigns across Meta, Google, and other platforms.

• Assist in audience development, campaign targeting, budget allocation, and performance tracking.

• Analyze social media performance and formulate recommendations.

• Support the publishing, distribution, promotion, and ongoing management of podcasts.

• Monitor podcast performance metrics and deliver quarterly reports along with growth recommendations.

• Collaborate with the Brand Support Manager – Digital and the Brand Advancement team on communication strategies.

• Manage the communications calendar and highlight potential challenges.

• Provide assistance with event applications and other enterprise or departmental projects and committees.

• Adhere to Tri Delta’s project management processes, respond to feedback, communicate with employees and volunteers, and support the organization’s mission and brand.

⛳️ Requirements

• A Bachelor’s degree in Communications, Marketing, Digital Media, Information Technology, or a related discipline.

• 1–2 years of experience in digital communications, marketing, or a similar field.

• Proficiency in managing or supporting email campaigns, website content, and paid media.

• Experience with analytics and reporting tools to guide strategy.

• Capability to analyze and interpret digital marketing and communication data across various channels.

• Familiarity with analytics and reporting tools.

• Understanding of KPIs, audience engagement metrics, conversion tracking, and data-driven decision-making.

• Experience executing campaigns via marketing automation platforms like Pardot, EventMobi, Mogli, Salesforce Marketing Cloud, Mailchimp, or similar tools.

• Strong writing and editing capabilities with a focus on tone, clarity, and brand consistency.

• Knowledge of email and SMS campaign management, segmentation, and performance tracking.

• Experience with content management systems such as WordPress or Drupal.

• Basic photo editing skills using tools like Photoshop or Canva.

• Familiarity with paid digital advertising platforms like Meta Ads Manager and Google Ads.

• Understanding of audience targeting, campaign objectives, budget management, performance reporting, and optimization strategies.

• Ability to assist in podcast publishing, distribution, and promotion.

• Experience in tracking podcast performance metrics and analyzing audience engagement.

• Strong organizational and time management abilities.

• Capacity to manage multiple projects and adhere to deadlines.

• Attention to detail, problem-solving skills, and a collaborative approach.

• Ability to work collaboratively across different functions.

• Previous experience in a nonprofit, higher education, or membership-based organization is advantageous.

• Successful completion of a background check and drug test is required for most positions.

🏝️ Benefits

• Mission-driven culture.

• Excellent work environment.

• Paid vacation and holidays.

• Health insurance (medical, dental, and vision).

• Retirement plan.

• Life insurance.

• Industry-leading professional training.

• Opportunities for growth and promotion.

• Fully remote work.

• 4 to 5 trips per year.