Digital Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance extensive customer acquisition campaigns utilizing search, display, video, and programmatic channels.

• Oversee external media agencies and strategic partners, ensuring high-quality execution and accountability for performance metrics.

• Establish dashboard specifications, KPIs, and data frameworks for assessing media efficiency and budget management.

• Create and supervise A/B tests, geo-experiments, and incrementality tests to evaluate the causal impact of media.

• Collaborate with MarTech on tracking implementation and quality assurance, including GA4, GTM, server-side tagging, and UTM taxonomies.

• Provide guidance to senior marketing leadership regarding media mix optimization, forecasting, and flexible budget allocation.

• Work together with Product Marketing, Web/UX, Creative, Data Science, MarTech, Data Engineering, and Local Field Operations.

⛳️ Requirements

• Bachelor’s degree or equivalent practical experience.

• 8 years of progressive experience in digital media strategy, buying, and optimization, with a strong focus on data-driven performance marketing.

• Expertise in Google Analytics (GA4) and tracking technologies (e.g., GTM, pixel implementation), with the capability to resolve data discrepancies between media platforms and internal systems.

• Experience managing significant media budgets, facilitating agile resource allocation, and conveying complex performance data to executive leadership.

• Proven track record in managing media agencies and leading cross-functional internal collaborations (MarTech, Creative, Data Science).

• Proficient in collecting, summarizing, presenting, and discussing data related to online paid media, marketing performance, budget management, and digital consumer insights.

• Background in designing and executing intricate incrementality tests, geo-experiments, or collaborating on Media Mix Modeling and Multi-Touch Attribution projects.

• Familiarity with SQL or data visualization tools (Looker, Tableau) to independently query data and validate dashboard logic alongside technical teams.

• Knowledge of modern privacy-centric tracking architecture (Conversions API, clean rooms like Ads Data Hub).

• Experience in telecom and/or subscription service business models, with a strong emphasis on customer acquisition cost (CAC), retention, and lifetime value.

🏝️ Benefits

• Bonus

• Equal opportunity employment

• Accessible, inclusive workplace

• Applicant accommodation support