Digital Media Manager

This is a fully remote position, open to applicants in Idaho, +3 more states.

📋 Description

• Assist in the development and enhancement of account-based marketing (ABM) and lead generation initiatives.

• Create and improve tailored audience targeting lists utilizing predictive and intent-focused tools.

• Evaluate lead quality and audience engagement to suggest improvements in targeting and segmentation.

• Establish, initiate, and oversee multi-channel digital campaigns across LinkedIn, Google Ads, content syndication, and paid email.

• Ensure alignment of campaigns with client goals and optimize performance throughout various sales and marketing funnel stages.

• Oversee media budgets across campaigns and vendors to maximize return on investment and operational efficiency.

• Produce client-ready reports featuring clear recommendations for enhancing outcomes.

• Implement A/B testing and experiment with targeting or messaging to boost conversion rates.

• Utilize Google Analytics, Tableau, and Excel to monitor, report, and analyze campaign performance and audience behavior.

• Document best practices and contribute to the creation of reusable campaign templates.

• Provide insights on emerging trends in targeting, media platforms, and campaign optimization.

• Collaborate with creative, tracking, and project management teams to ensure precise implementation and data measurement.

⛳️ Requirements

• 4+ years of experience in B2B digital campaign management within a technology firm or marketing agency.

• Understanding of Account-Based Marketing (ABM), CRM systems, and audience segmentation tools.

• Experience in managing campaigns on LinkedIn, Google Ads, content syndication, or email platforms.

• Proficient in analyzing digital campaign performance, comprehending lead funnels, and recognizing optimization opportunities.

• Capability to work independently in a remote setting while collaborating with cross-functional teams.

• Exceptional communication and interpersonal skills, with a client-focused approach and comfort in navigating feedback.

• Strong organizational and task management abilities; capable of prioritizing and executing effectively in a dynamic environment.

• Keen interest in data storytelling and generating insights that shape campaign strategies.

• Experience with Google Tag Manager, lead scoring, or third-party data providers.

• Intermediate proficiency in Excel, Tableau or similar BI tools, and Google Analytics.

• Applicants must reside in Washington, Oregon, Idaho, or Nevada.

• Must be legally authorized to work in the U.S.; visa sponsorship is not available.

🏝️ Benefits

• Remote work model complemented by in-person team-building events.

• Paid Sick, Vacation, & Holiday time off.

• Medical, dental, vision & life insurance for eligible employees and their dependents.

• Employee Assistance Program.

• 401k.