Digital Media Manager – ABM Specialist

This is a fully remote position, open to applicants in Idaho, +3 more states.

📋 Description

• Assist in the creation and enhancement of account-based marketing (ABM) and lead generation initiatives.

• Develop and fine-tune custom audience targeting lists utilizing predictive and intent-based tools.

• Evaluate lead quality and audience engagement to propose improvements in targeting and segmentation.

• Set up, initiate, and oversee multi-channel digital campaigns across LinkedIn, Google Ads, content syndication, and paid email.

• Ensure campaigns are aligned with client goals and optimize them throughout the sales and marketing funnel stages.

• Manage media budgets across various campaigns and vendors to enhance ROI and operational efficiency.

• Provide insightful, client-ready reports featuring clear recommendations for improved results.

• Conduct A/B testing and experiment with targeting or messaging to boost conversion rates.

• Utilize Google Analytics, Tableau, and Excel to monitor, report, and analyze campaign performance and audience behavior.

• Document best practices and contribute to the development of reusable campaign templates.

• Facilitate knowledge-sharing within the team.

• Offer thought leadership on emerging trends in targeting, media platforms, and campaign optimization.

• Collaborate with internal creative, tracking, and project management teams to ensure precise implementation and data measurement.

⛳️ Requirements

• Over 4 years of experience in B2B digital campaign management within a tech company or marketing agency.

• Knowledge of Account-Based Marketing (ABM), CRM systems, and audience segmentation tools.

• Experience in managing campaigns on platforms such as LinkedIn, Google Ads, content syndication, or email.

• Proficiency in analyzing digital campaign performance, comprehending lead funnels, and identifying optimization opportunities.

• Capability to operate independently in a remote setting while effectively collaborating with cross-functional teams.

• Excellent communication and interpersonal skills, maintaining a client-focused approach and comfort in handling feedback.

• Strong organizational and task management skills, with the ability to prioritize and execute efficiently in a fast-paced environment.

• Keen interest in data storytelling and generating insights that shape campaign strategy.

• Familiarity with Google Tag Manager, lead scoring, or third-party data providers.

• Intermediate competencies in Excel, Tableau (or similar BI tools), and Google Analytics.

• No visa sponsorship is available.

• Candidates must reside in Washington, Oregon, Idaho, or Nevada.

• Must be legally authorized to work in the U.S.

🏝️ Benefits

• Flexible remote work model complemented by in-person team-building activities.

• Paid sick leave, vacation, and holiday time off.

• Comprehensive medical, dental, vision, and life insurance for eligible employees and their dependents.

• Employee Assistance Program.

• 401k plan.