Digital Media Buyer

This is a fully remote position, open to applicants in Alabama, +45 more states.

📋 Description

• Implement and enhance digital media campaigns to achieve high-quality leads, written premium, and performance objectives.

• Propel written premium and profitability growth across designated media channels and campaigns.

• Oversee campaign budgets and pacing in alignment with media strategy, lead targets, and performance aspirations.

• Manage paid social campaigns, encompassing setup, audience targeting, creative and copy testing, budget pacing, optimization, and reporting.

• Assist in the creation and management of social media pages while coordinating compliance-approved responses to consumer inquiries.

• Discover and evaluate new media partners, platforms, audiences, campaign strategies, and growth opportunities.

• Negotiate rates and buying terms, such as cost-per-click and cost-per-lead models.

• Assess campaign performance and implement immediate and long-term data-informed optimizations.

• Provide regular performance reports to the Director of Media and Marketing, including insights, challenges, opportunities, and pacing trends.

• Share insights, successes, challenges, and test outcomes from campaigns with the media team.

• Supervise website domains, email creatives, and opt-out suppression lists to ensure vendor compliance with corporate branding and CAN-SPAM regulations.

• Work in collaboration with legal, compliance, and corporate marketing teams to ensure compliant messaging, landing pages, and social media content.

• Partner with Procurement and Legal on vendor onboarding, contract development, and execution.

• Accurately apply weekly expenses to the media plan in coordination with the media team, vendors, and campaign platforms.

• Reconcile vendor invoices and provide payment documentation.

• Stay updated on industry trends, competitive activities, and emerging opportunities, recommending testing and growth initiatives.

⛳️ Requirements

• Minimum of 2 years of experience in digital media buying, performance marketing, direct response marketing, or lead generation.

• Practical experience in paid social advertising.

• Proficiency in managing campaigns within paid social advertising platforms, including Meta Ads Manager.

• Familiarity with campaign setup, audience targeting, budget management, optimization, testing, and performance reporting.

• Understanding of CPC, CPL, and other performance-driven buying models.

• Experience in collaborating on digital creative, ad copy, messaging, and testing strategies.

• Excellent relationship-building and negotiation abilities.

• Strong organizational capabilities with keen attention to detail and accuracy.

• Ability to adapt and remain flexible in a fast-paced environment.

• Clear and effective written and verbal communication skills.

• Competence in analyzing campaign results and converting performance data into actionable optimization recommendations.

• Proficiency in Microsoft Office, especially Excel.

• Capability to handle multiple campaigns, priorities, and deadlines.

• Strong quantitative skills for evaluating campaign costs, performance metrics, budgets, and ROI.

• Experience with email marketing, paid search, digital lead generation, or other performance media channels.

• Knowledge of CAN-SPAM regulations, email deliverability, HTML, and email creative development.

• Experience in regulated industries or environments that necessitate advertising, legal, or compliance review.

• A Bachelor's degree in Marketing, Communications, Advertising, Media Studies, or a related field is preferred, but not mandatory.

🏝️ Benefits

• Discretionary bonus in accordance with the applicable incentive plan.

• Medical, dental, and vision insurance plans.

• Mental health support and wellness initiatives.

• U.S. 401(k) Plan with dollar-for-dollar company matching contributions up to 6% of eligible pay.

• Company contribution equal to 3% of eligible pay to the U.S. 401(k) Plan.

• Immediate vesting of company retirement contributions.

• Confidential counseling services and resources through the Employee Assistance Program.

• Matching charitable donations 1:1, up to $5,000.

• Up to 16 volunteer hours annually.

• At least 24 paid time off (PTO) days for eligible employees.

• Flexible resources and support for employee health, well-being, and work-life balance.