Digital Marketing Specialist – SEO, PPC, Social Media

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee comprehensive digital marketing initiatives across various hotel brands.

• Manage both on-page and technical SEO for multiple hotel websites.

• Perform keyword research targeting local and destination-specific searches.

• Enhance content to boost organic traffic, conversion rates, and rankings for booking-related keywords.

• Track SEO performance utilizing Google Search Console and other SEO tools.

• Handle Google Ads for search, display, and remarketing campaigns.

• Optimize PPC budgets to maximize return on ad spend.

• Execute A/B testing on ad creatives and landing pages.

• Monitor conversions and analyze the effectiveness of campaigns.

• Oversee Facebook, Instagram, and TikTok accounts.

• Produce engaging written and multimedia content.

• Create and implement social media strategies, campaigns, contests, and audience engagement initiatives.

• Establish campaign KPIs, evaluate performance, and showcase ROI.

• Generate monthly performance reports that include traffic, conversions, and ROI.

• Conduct competitor analysis within the hospitality industry.

• Collaborate with booking and revenue teams to align campaigns with occupancy targets.

• Work alongside internal teams, designers, content creators, and marketing stakeholders.

• Assist in developing a comprehensive online marketing strategy to enhance direct revenue and lessen dependence on third-party booking platforms.

⛳️ Requirements

• Minimum of 3 years' experience in SEO, PPC, social media, or digital marketing roles.

• Demonstrated experience in managing Google Ads campaigns and implementing SEO strategies.

• Practical experience managing Facebook, Instagram, and TikTok accounts.

• Strong comprehension of search algorithms, keyword strategies, and conversion optimization.

• Excellent content creation and copywriting abilities, encompassing both written and multimedia formats.

• Proven experience in devising and executing social media strategies, campaigns, contests, and audience engagement initiatives.

• Familiarity with analytics and reporting tools such as Google Analytics and Google Search Console.

• Capability to define campaign KPIs, assess performance, and measure/report on ROI.

• Data-driven approach with robust analytical and performance optimization skills.

• Strong collaborative abilities with internal teams, designers, content creators, and marketing stakeholders.

• Exceptional English communication skills, both written and verbal.

• Must reside in the Philippines and be available during EST working hours.

• Experience in the hospitality or travel industry is preferred.

• Experience with multi-brand or multi-site businesses is a plus.

• Background in a digital marketing agency is advantageous.

• Google Ads certification or equivalent credentials is preferred.

• Familiarity with OTA platforms like Booking.com and Expedia is a plus.

🏝️ Benefits

• Fully remote work flexibility.

• Opportunities for international collaboration.

• Chance to own and enhance digital marketing strategies for various hotel brands.

• Direct influence on revenue through performance marketing initiatives.

• A collaborative and progressive organizational culture.

• Continuous growth and development opportunities.