Digital Marketing Specialist – Content, Email, Web

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Transform campaign and lifecycle briefs into meticulously crafted, designed, developed, and quality-assured emails.

• Generate email content for automated customer journeys.

• Develop and sustain reusable email templates and content modules.

• Schedule campaigns while verifying links, tracking, segmentation, mobile layouts, and approvals.

• Revise automation content in response to performance metrics and customer behavior.

• Create, modify, and publish landing pages within the CMS.

• Enhance layouts, messaging, and user journeys to boost conversion rates.

• Conduct A/B testing on headlines, layouts, CTAs, offers, and pages.

• Analyze results and implement modifications based on performance insights.

• Detect and resolve friction points in the digital customer journey.

• Compose digital ad copy and design advertisements aimed at clicks and conversions.

• Adapt and resize creative assets across various channels and placements.

• Assist in executing coordinated campaigns across email, web, landing pages, and paid media.

• Repurpose reviews, installations, testimonials, and case studies into content for emails, ads, landing pages, and organic search.

• Collaborate with Sales to identify customer inquiries and objections, transforming them into enhanced content and conversion pathways.

• Create and optimize content for enhanced organic search visibility.

• Develop content with AI search and Answer Engine Optimization considerations.

• Identify content opportunities based on customer intent, search behavior, and commercial value.

• Design emails, landing page sections, static ads, and basic campaign assets.

• Operate within brand guidelines and templates.

• Produce high-quality work independently while seeking specialized design support when necessary.

• Leverage GA4, CRM, email, and ad platform data to assess performance.

• Create and manage campaign links and UTM parameters.

• Confirm forms, links, and conversion tracking prior to launch.

• Maintain reporting across email, landing pages, content, and CRO tests.

⛳️ Requirements

• Minimum of 2 years of experience in digital marketing, content or growth marketing, either in an agency or in-house setting.

• Exceptional copywriting skills with examples across email, web, landing pages, or digital advertisements.

• Proficient design skills in tools such as Figma, Canva, or similar applications.

• Confidence in using a CMS like WordPress, Webflow, Shopify, or similar platforms.

• Capability to independently edit, build, and publish digital content.

• Familiarity with Google Analytics and digital performance metrics.

• Experience with basic A/B testing or a quick ability to learn.

• Understanding of SEO principles and a genuine interest in AI search and AEO.

• Commercial curiosity and an interest in understanding conversion drivers.

• Self-motivated individual who identifies opportunities and takes initiative.

• Tertiary qualifications in Marketing, Communications, or similar fields, or equivalent hands-on experience.

🏝️ Benefits

• Option to work remotely or in a hybrid model from our Byron Bay Head Office.

• Ample autonomy and opportunities to shape the role as you advance.

• Authentic possibilities for career development and growth.

• Collaborative and vibrant team culture.

• Enjoy Friday beers, team lunches, and annual Bali incentive trips for top performers.

• Supported by the strength and stability of Rinnai Australia.