Digital Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design, implement, and oversee digital marketing initiatives across platforms such as Google Ads, paid social media, LinkedIn, email, and additional pertinent digital channels.

• Produce and manage high-caliber digital marketing content across various platforms.

• Convert technical information from internal experts into engaging, audience-centric messaging.

• Create and run email marketing campaigns and customer nurturing programs.

• Track, analyze, and report on digital marketing performance utilizing Google Analytics and other marketing tools.

• Identify trends and opportunities to enhance campaign effectiveness and return on investment.

• Optimize campaigns, content, online presence, and channel performance based on insights derived from data.

• Offer recommendations concerning channel selection, marketing expenditure, and campaign strategies.

• Collaborate with internal teams and subject matter experts to execute digital marketing strategies and refine marketing processes and workflows.

• Remain informed about digital marketing trends, AI advancements, platform updates, and industry best practices.

• Contribute to broader marketing and cross-channel initiatives as needed.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related discipline.

• Minimum of 3 years’ experience in a Digital Marketing Specialist, Digital Marketing Executive, or similar role.

• Practical experience in managing Google Ads campaigns, covering campaign setup, optimization, reporting, and performance analysis.

• Familiarity with paid social advertising, especially Meta Ads.

• Experience in planning and managing LinkedIn marketing campaigns and ongoing social media content.

• Strong grasp of digital marketing analytics, including Google Analytics and campaign performance reporting.

• Capability to interpret data and provide actionable insights.

• Experience in crafting engaging written and digital content across various channels.

• Proficiency in utilizing AI tools effectively while preserving an authentic brand voice and steering clear of generic AI-generated content.

• Experience in developing and implementing email marketing campaigns and customer nurture programs.

• Excellent copywriting, communication, and presentation abilities.

• Highly organized, analytical, and detail-oriented.

• Strong collaboration skills and the ability to work efficiently with internal teams and subject matter experts.

• A passion for digital marketing and a commitment to continuous learning.

🏝️ Benefits

• Work from home.

• Monday to Friday: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time).

• Health Maintenance Organization (HMO) with 2 free dependents and medical reimbursements.

• Government-mandated benefits.

• Opportunities to collaborate with leading companies in Australia and beyond.

• Training programs for career advancement.

• Engaging company outings, team activities, and wellness sessions.

• Supportive and inclusive culture.

• Dedicated managers focused on your professional growth and success.

• Competitive salary and benefits.

• Additional entitlements.

• Structured career development programs.

• Equal opportunity and inclusive workplace.