Digital Marketing Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Facilitate monthly meetings and oversee the daily interactions with the primary paid search vendor, Thryv.

• Supervise Google Ads and Local Services Ads management.

• Set priorities and conduct audits on keyword strategies, bids, geographical targeting, and budgets.

• Evaluate the feasibility of transitioning paid search management in-house.

• Correlate advertising expenditures with booked and invoiced revenue.

• Develop and maintain performance dashboards alongside monthly reporting for channels and service lines.

• Compare vendor lead data with internal job file conversion metrics.

• Assess inbound call handling and intake quality through AI transcription and analytical tools.

• Manage Google Business Profiles for various franchise locations, ensuring verification, appropriate categories, service areas, hours, and photo updates.

• Promote review generation, address review responses, and oversee disputes and removal requests for inappropriate reviews.

• Continuously update servpro.com microsite content for each franchise.

• Enhance service pages for improved searchability and conversion rates.

⛳️ Requirements

• 2–3 years of significant hands-on experience in digital marketing positions.

• Proficient understanding of Google Ads, Local Services Ads (LSAs), Google Business Profiles, and local SEO tactics.

• Skilled in conducting spreadsheet-level ROAS analysis, cross-referencing various datasets, and transforming raw data into practical business insights.

• Previous experience or strong confidence in managing marketing agency relationships and ensuring accountability to KPIs.

• Knowledgeable about contemporary AI tools, particularly for transcription, call analysis, or workflow automation.

• Flexible, highly organized, proactive, and capable of functioning as an independent point of contact for digital marketing initiatives.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and training.

• Flexible work hours and remote work options.

• A collaborative and supportive team environment.