Digital Marketing Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Lead and manage the Digital team, establishing priorities, ensuring quality, and enhancing performance.

• Create and refine a comprehensive measurement framework utilizing GA4, GTM, and Looker Studio.

• Supervise B2B paid media operations for Google Ads and LinkedIn Ads.

• Formulate keyword strategies, manage budgets, implement advanced targeting, and perform creative testing.

• Enhance conversion rates through A/B testing, optimizing landing pages, and conducting UX analysis.

• Partner with Marketing Operations to refine lead flow, scoring, and nurturing programs in Marketo/Salesforce.

• Develop and communicate data-driven digital strategies for both internal and client stakeholders, including hypotheses, budgets, and impact predictions.

• Conduct audits of digital channels, tracking, and lead flows within the initial 30 days.

• Initiate 6–8 experiments across paid media and web and establish performance dashboards within the first 60 days.

• Produce a documented, scalable Digital Playbook within the first 90 days.

⛳️ Requirements

• Proficient to fluent in English.

• Intermediate-level experience in digital marketing.

• Strong expertise in GA4, including events and explorations.

• Skilled in Google Tag Manager (both client-side and server-side).

• Proficient in Looker Studio.

• Knowledgeable in attribution modeling and B2B funnel analysis.

• Hands-on experience in managing and scaling Google Ads and LinkedIn Ads campaigns for B2B audiences.

• Solid understanding of A/B testing, landing page optimization, and UX principles.

• Familiar with B2B SEO principles.

• Experience with Marketo or Salesforce.

• Ability to translate complex data into clear, actionable insights.

• Capacity to align cross-functional teams across Sales, Marketing Operations, and Customer Success.

• Practical experience using AI for briefs, quality assurance, and content repurposing.

🏝️ Benefits

• 3-month introductory and evaluation period.

• Equal-opportunity employer.

• Inclusive and diverse work environment.