Digital Marketing Specialist

This is a fully remote position, open to applicants in Spain.

📋 Description

• Collaborate with the marketing team to create comprehensive digital marketing strategies that support business goals and objectives.

• Generate and curate high-quality, engaging content for a variety of digital platforms, such as websites, blogs, social media, and email marketing campaigns.

• Perform keyword research, optimize on-page and off-page SEO, and monitor website performance to enhance organic search rankings.

• Oversee and maintain our social media profiles by creating and scheduling content, monitoring engagement, and analyzing metrics to fine-tune strategies.

• Plan and implement paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels to boost traffic and conversions.

• Develop and manage email marketing campaigns, including list segmentation, content creation, and performance evaluation.

• Monitor and analyze key performance indicators (KPIs) using tools such as Google Analytics, and provide regular reports with actionable insights to refine marketing strategies.

• Identify opportunities for enhancing website and landing page conversion rates through A/B testing and other conversion rate optimization (CRO) techniques.

• Implement and oversee marketing automation tools to streamline marketing processes and nurture leads.

• Stay informed about industry trends and the competitive landscape to recognize opportunities and potential threats.

⛳️ Requirements

• Bachelor's degree in Marketing, Digital Marketing, or a related field (Master's degree is advantageous).

• Demonstrated experience in digital marketing, encompassing SEO, SEM, social media management, and email marketing.

• Proficiency in utilizing digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent written and verbal communication abilities.

• Creative thinking and a passion for keeping up with the latest digital marketing trends.

• Strong project management skills and the capacity to work efficiently within a team.

🏝️ Benefits

• Employees have the option to work remotely.