Digital Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and implement digital marketing strategies.

• Enhance and expand the company's digital footprint across key channels.

• Analyze competitors, industry dynamics, and emerging marketing prospects.

• Collaborate with the sales team to support lead generation and customer acquisition efforts.

• Oversee marketing initiatives for existing clients to increase product usage.

• Track campaign effectiveness and suggest enhancements.

• Organize and update marketing resources.

• Administer social media platforms and manage content schedules.

• Generate, schedule, and disseminate social media posts.

• Compose and revise blogs, articles, website content, emails, and other marketing assets.

• Adapt content for various platforms and formats.

• Ensure consistent brand messaging and tone across all communications.

• Create basic graphics and marketing materials using tools like Canva or similar applications.

• Revise and maintain website content.

• Assist in on-page SEO, organic search, and initiatives for AI search inclusion.

• Perform keyword and competitor analysis.

• Enhance website visibility, content quality, and conversion potential.

• Track website traffic and search performance via Google Analytics and Search Console.

• Aid in email marketing campaigns, newsletters, and automated sequences.

• Support lead-generation efforts and nurture potential clients.

• Optimize marketing funnels, inquiries, and conversion rates.

• Set up, oversee, and refine Google Ads and/or Meta Ads campaigns when necessary.

• Test target audiences, messaging, and creative elements.

• Monitor performance metrics for websites, social media, campaigns, and lead-generation efforts.

• Compile regular marketing reports and propose enhancements.

• Leverage AI tools such as ChatGPT, Claude, and Gemini for research, content brainstorming, copywriting, analysis, and campaign development.

• Identify opportunities to streamline repetitive marketing tasks and stay updated with digital marketing, AI, and automation technologies.

⛳️ Requirements

• Must be based in the Philippines.

• At least 3 years of experience in digital marketing.

• Excellent written and verbal communication skills in English.

• Proven experience managing social media and producing digital content.

• Familiarity with content marketing and email marketing strategies.

• Solid understanding of SEO and website marketing techniques.

• Strong proficiency in Google Analytics, Zoho, and/or Salesforce.

• Experience with creative tools like Canva or similar platforms.

• Exceptional organizational and project management abilities.

• Capable of working independently and juggling multiple priorities.

• Meticulous attention to detail.

• Comfortable using AI tools in daily tasks.

• Background in LinkedIn promotion and engagement.

• Experience with Google Ads and/or Meta Ads.

• Familiarity with WhatsApp or other content management systems.

• Experience with HubSpot, Mailchimp, Klaviyo, or comparable marketing platforms.

• Proficient in Google Analytics and Google Search Console.

• Experience with marketing automation tools.

• Background in lead-generation or B2B marketing.

• Experience working with Australian, UK, or US businesses.

• Knowledge of tools like Zapier, Make, or other automation solutions.

🏝️ Benefits

• Fully remote work from the comfort of your home.

• Full-time position.

• Work hours aligned with Australian business hours for effective collaboration.