Digital Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Contribute to the development and execution of digital marketing strategies that align with business objectives, target demographics, and lead generation ambitions.

• Strategize, implement, and enhance digital marketing campaigns across various relevant channels.

• Oversee the company’s LinkedIn and social media platforms through content planning, publishing, audience engagement, and performance tracking.

• Generate social media posts, email campaigns, website content, articles, and promotional materials.

• Design and manage email marketing initiatives, including segmentation, copywriting, scheduling, follow-ups, and performance assessment.

• Facilitate lead generation through targeted content, campaign messaging, landing pages, and other digital marketing efforts.

• Enhance website content and landing pages for optimal user experience, engagement, and conversion rates.

• Perform keyword research and implement fundamental on-page SEO practices.

• Track marketing metrics, compile performance reports, and offer actionable insights.

• Elevate content performance, audience targeting, messaging, and conversion rates through experimentation and refinement.

• Uphold a consistent brand voice, visual identity, and professional standards.

• Conduct research on target audiences, industry trends, competitors, and marketing opportunities.

• Collaborate with internal stakeholders to ensure marketing initiatives align with sales objectives and business goals.

⛳️ Requirements

• Candidate must be based in the Philippines.

• Minimum of 2–3 years of experience in digital marketing, campaign management, content marketing, or a related field.

• Proven experience in planning and executing digital marketing campaigns across various channels.

• Strong copywriting and content creation capabilities tailored for a B2B audience.

• Experience managing LinkedIn or other professional social media platforms.

• Knowledge of email marketing, lead generation, and audience segmentation.

• Understanding of SEO principles, website optimization, and best practices for landing pages.

• Ability to analyze marketing data, monitor KPIs, and enhance campaign effectiveness.

• Familiarity with Google Analytics 4, Google Search Console, Canva, email marketing tools, and social media scheduling applications.

• Excellent organizational and time management abilities.

• Strong written English skills with a keen attention to detail.

• Proactive, resourceful, and self-motivated in a remote work setting.

• Capability to work independently while effectively collaborating with a remote team.

• Must disclose any current ongoing roles or client commitments.

• Represent this engagement on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• Enjoy 100% remote work from home.

• Flexible time management as an independent contractor.

• Work hours aligned with Australian business hours for effective collaboration.