Digital Marketing Specialist

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Implement B2B email marketing initiatives aimed at generating leads, launching products, driving sales, enhancing customer communications, and facilitating business growth.

• Create emails, landing pages, forms, and workflows utilizing HubSpot.

• Design focused email programs for distributors, dealers, providers, retailers, and other key audiences.

• Manage the email marketing calendar, ensuring timely execution across various business units and product categories.

• Conduct QA testing and validate campaigns prior to launch.

• Provide monthly analytics and recommendations for campaign optimization.

• Build and oversee audience lists and segmentation strategies within HubSpot.

• Examine customer purchasing behaviors, CRM data, and Power BI insights to pinpoint audience segments and uncover campaign opportunities.

• Evaluate campaign performance and customer engagement metrics to enhance targeting, personalization, and overall marketing effectiveness.

• Maintain contact lists, suppression lists, and uphold CRM data integrity.

• Assist with lead scoring, campaign attribution, tracking, and reporting processes in HubSpot.

• Collaborate with the development team to refine marketing automation processes and improve CRM functionalities.

• Aid in website updates, creation of landing pages, forms, and campaign content.

• Coordinate the integration of website, HubSpot, CRM, and marketing campaigns.

• Work collaboratively across teams and departments; this role does not have direct reports.

⛳️ Requirements

• Bachelor’s degree in Marketing or a related discipline, or equivalent professional experience.

• Over 2 years of practical experience in digital marketing.

• Proficient in using an email marketing and CRM platform; HubSpot Marketing Hub is preferred.

• Experience in supporting marketing automation campaigns, from workflow creation to performance analysis and optimization.

• Basic design skills for creating emails and other marketing assets.

• Knowledgeable in B2B lead generation, audience segmentation, and best practices in marketing automation.

• Familiar with user engagement metrics relevant to email and web channels.

• Comfortable utilizing AI tools to enhance workflows, identify opportunities, and improve marketing campaigns.

• Proficient in Excel; familiarity with Power BI is an advantage.

• Understanding of digital marketing strategies, industry best practices, and emerging trends.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible work schedule and remote work options.

• Professional development opportunities and ongoing training.

• Collaborative and innovative work environment.