Digital Marketing – Paid Media, Tracking

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish, oversee, and resolve issues related to Meta Pixel, Meta Events Manager, and custom events/conversions.

• Provide support for paid advertising initiatives across Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads.

• Define and uphold event tracking frameworks, which include event names, parameters, properties, and conversion definitions.

• Implement and verify pixels, events, conversion tracking, UTM parameters, and various other tracking solutions.

• Collaborate with PostHog, GA4, Google Tag Manager, Meta Events Manager, Brevo, and Microsoft Clarity.

• Monitor tracking performance and investigate inconsistencies between advertising platforms, analytics tools, and website data.

• Troubleshoot tracking issues to identify why events or conversions are not triggering accurately.

• Test and confirm events across various platforms to ensure precise and consistent data capture.

• Ensure that key events and conversions are accurately defined, recorded, and attributed.

• Assist in campaign setup, audience tracking, retargeting, and measuring conversions.

• Analyze campaign and tracking data to uncover issues and identify opportunities for improvement.

• Support websites, landing pages, and analytics tools to guarantee proper data collection and attribution.

• Maintain tracking documentation and ensure consistency in event naming conventions.

• Stay updated with advertising platforms, tracking technologies, attribution, and privacy regulations.

• Facilitate testing and troubleshooting of new tracking setups prior to campaign launch.

⛳️ Requirements

• Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events/conversions.

• Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads.

• Practical experience with PostHog, GA4, Google Tag Manager (GTM), Microsoft Clarity, and Brevo.

• Strong understanding of event tracking principles, including event names, parameters, properties, conversion definitions, and attribution.

• Experience in troubleshooting tracking issues and identifying reasons for events or conversions not firing, recording, or attributing correctly.

• Familiarity with server-side tracking / Conversions API is a significant plus.

• Experience with newer or emerging advertising platforms, such as ChatGPT Ads, would be a notable advantage.

• Comfortable working with data, spreadsheets, dashboards, and campaign performance reports.

• Strong attention to detail and a proactive, problem-solving approach.

• Proficient in working with tracking tools, advertising platforms, basic website components, and analytics systems.

• Capability to operate across multiple paid media channels and quickly learn and troubleshoot new platforms.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.

• Dynamic and collaborative work environment.

• Access to the latest tools and technologies in digital marketing.