Digital Marketing – Operations Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and sustain HubSpot along with associated marketing systems.

• Create and manage workflows, forms, landing pages, and email marketing campaigns.

• Facilitate customer journeys, lead nurturing, and marketing automation efforts.

• Ensure the quality, segmentation, and reporting of CRM data is maintained.

• Aid in the setup, tracking, and evaluation of marketing campaigns.

• Recognize areas for enhancing marketing processes and operational efficiency.

• Maintain and refresh WordPress websites.

• Publish content on websites, including blogs, landing pages, and resources.

• Collaborate with the product team to assist with content updates and product releases.

• Support enhancements to the website and initiatives aimed at improving user experience.

• Guarantee that digital content remains precise, up-to-date, and aligned with campaign objectives.

• Assist in lead generation efforts across paid, organic, and owned channels.

• Facilitate account-based marketing strategies through audience segmentation, campaign execution, lead nurturing, and performance analysis.

• Help with tracking campaigns, attribution, and conversion analytics.

• Execute SEO recommendations and activities for website optimization.

• Assist with the administration of paid media and monitor performance.

• Generate performance reports and identify areas for enhancement.

• Collaborate closely with the Senior Marketing Manager to provide operational and digital assistance to the marketing team.

⛳️ Requirements

• Candidate must be based in the Philippines.

• A minimum of 5 years of experience in digital marketing, marketing operations, or marketing automation.

• Proficient hands-on experience with HubSpot, including workflows, forms, automation, reporting, and CRM management.

• Experience in managing WordPress websites.

• Knowledge of email marketing and marketing automation principles.

• Familiarity with Google Analytics (GA4).

• Understanding of fundamental SEO principles.

• Experience in supporting digital campaigns and lead generation efforts.

• Strong attention to detail and excellent organizational skills.

• Outstanding written and verbal communication abilities.

• Capacity to manage multiple priorities independently in a remote setting.

• Experience with Google Ads or other paid media platforms.

• Background in supporting B2B marketing teams.

• Experience working with or for Australian businesses.

• Knowledge of conversion tracking and attribution methodologies.

• Must disclose any ongoing roles or client engagements.

• This engagement should be reflected on LinkedIn, clearly labeled as “Independent Contractor.”

🏝️ Benefits

• 100% remote work from home.

• Flexible time management as an independent contractor, while aligning with AU business hours for collaboration.