Digital Marketing Manager – Furniture and Appliance

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Design and implement digital marketing strategies that align with customer acquisition and business growth goals.

• Oversee digital campaigns from the planning stage through execution, optimization, and reporting.

• Recognize opportunities to enhance inquiries, applications, conversions, and customer engagement.

• Coordinate activities related to paid media, organic social, SEO, website management, CRM, and email marketing.

• Experiment with strategies, target audiences, messaging, and creative methods.

• Construct, manage, and optimize Google Ads campaigns.

• Handle Meta advertising across Facebook and Instagram platforms.

• Create prospecting, retargeting, and conversion-driven campaigns.

• Conduct research on keywords, audiences, competitors, and market trends.

• Manage advertising budgets and optimize return on investment effectively.

• Formulate social media strategies and develop content calendars.

• Generate, schedule, and disseminate content across relevant platforms.

• Manage and enhance the WordPress website, focusing on pages, products, promotions, and landing pages.

• Implement on-page SEO and optimize content accordingly.

• Enhance website structure, user experience, and conversion pathways.

• Support and optimize the Salesforce-driven CRM environment.

• Develop automated customer journeys, lead nurturing, re-engagement campaigns, and marketing workflows.

• Streamline lead flows between advertising, website inquiries, CRM, and internal teams.

• Create digital marketing materials, promotional graphics, banners, advertisements, and campaign collateral.

• Compile regular marketing performance reports and dashboards.

• Monitor paid media, website traffic, conversions, leads, customer acquisition, cost per lead/acquisition, and return on advertising spend.

• Analyze customer journeys and convert marketing data into actionable recommendations for management.

⛳️ Requirements

• Prior digital marketing experience supporting Australian businesses.

• Demonstrated success in growing accounts, campaigns, leads, or revenue through digital marketing efforts.

• Strong hands-on experience with Google Ads.

• Significant experience with Meta Ads and organic social media.

• Proven knowledge of SEO and website optimization techniques.

• Experience in managing and updating WordPress websites.

• Comprehensive understanding of CRM and marketing automation processes.

• Salesforce experience is highly preferred.

• Ability in graphic design and creative production.

• Strong analytical skills with the ability to interpret marketing performance data effectively.

• Excellent written English and copywriting abilities.

• Commercial mindset focused on achieving measurable business results.

• Capability to work independently and take ownership of the digital marketing function.

• Familiarity with WordPress, Google Ads, Meta Ads Manager, Salesforce/Salesforce-based CRM, Google Analytics/GA4, Google Search Console, Meta Business Suite, Canva and/or Adobe Creative Suite, email marketing and automation platforms, Microsoft 365/Google Workspace, and AI and digital marketing productivity tools.

• Experience in marketing Australian e-commerce, retail, rental, or consumer service businesses is highly desirable.

• Experience with custom CRM environments or system integrations is also highly desirable.

• Expertise in email marketing and customer lifecycle automation is highly desirable.

• Video editing or short-form content creation skills are highly desirable.

• Experience leveraging AI to enhance marketing productivity and campaign output is highly desirable.

🏝️ Benefits

• Australian public holidays.

• Australian business hours.