Digital Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Conduct research, strategize, and generate content tailored for physicians and medical professionals through SEO, email, and social media channels.

• Oversee and enhance the website and landing pages, emphasizing conversion optimization.

• Develop and expand the content pipeline, leveraging AI tools for support.

• Design and implement lead generation campaigns.

• Collaborate with the Sales team and manage both internal and external communications.

• Ensure precise data tracking and conversion metrics.

• Analyze performance data and identify actionable insights.

• Assist in CRM-related initiatives for current customers, including newsletters, referral programs, and onboarding communications.

• Gather testimonials, case studies, and social proof to enhance the sales funnel.

• Report directly to the executive team while managing your own marketing budget.

⛳️ Requirements

• 1–2 years of experience in B2B marketing, preferably within the SaaS or healthtech sectors.

• Familiarity with a CMS, such as WordPress or similar platforms.

• Proven experience in coordinating with external service providers (agencies, freelancers) and partners.

• Native-level proficiency in written and spoken German.

• Background in healthcare or experience with complex B2B products (preferred).

• Proficient in English for understanding tool documentation and international resources (preferred).

• Experience utilizing AI tools to enhance content processes, including Claude, ChatGPT, or Perplexity (preferred).

• Initial experience in performance marketing (PPC, paid social) (preferred).

• Familiarity with CRM tools like Pipedrive or HubSpot and marketing automation platforms such as Clay or n8n (preferred).

• Experience in startup environments (preferred).

🏝️ Benefits

• Significant opportunity to influence the company as its inaugural marketing hire, with direct access to the executive team.

• Engaging mission: advancing digitalization in healthcare.

• Allocated budget for campaigns, tools, and external support (freelancers/agencies).

• Potential to build a team over the medium term (social media/video) under your professional guidance.

• 100% remote work environment, offering autonomy, self-organization, flexible tools, and adaptability.