Digital Marketing Specialist, Bilingual

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop, edit, publish, and manage website content, including product pages, news articles, campaign landing pages, forms, documents, and digital assets.

• Implement brand guidelines, SEO strategies, AI-search-friendly content, accessibility, and user-experience standards in website updates.

• Conduct quality assurance checks before and after publishing to ensure content accuracy, functioning links, forms, images, documents, and cross-device display compatibility.

• Detect content issues, maintain page accuracy, source and coordinate visual assets, and escalate any technical or content gaps as necessary.

• Create customer-centric copy and coordinate imagery, video, and other assets for organic social media posts.

• Assist in managing the social media editorial calendar by preparing, scheduling, publishing, monitoring, and reporting on approved social media content.

• Direct social media inquiries and sensitive issues to the appropriate teams.

• Support paid social, paid search, email, and lead-generation campaigns through campaign setup, landing-page updates, email builds, quality checks, and lead-capture workflow assistance.

• Gather and compile performance data related to website, social media, advertising, traffic sources, and lead generation.

• Identify trends or issues and share insights that contribute to content and campaign enhancements.

• Collaborate closely with the Digital Marketing Manager and Senior Digital Marketing Specialist.

• Function as an individual contributor without direct reports.

⛳️ Requirements

• A bachelor's degree in Marketing, Communications, Business, or a related field; equivalent relevant experience will also be considered.

• 3–5 years of experience in digital marketing, web content production, social media management, campaign execution, or a related field.

• Preferred experience in B2B industrial, manufacturing, energy, or technology sectors.

• Excellent writing, editing, and proofreading capabilities.

• Ability to simplify complex technical information, making it clear, relevant, and engaging for customers.

• Practical experience using a CMS—preferably Drupal—to construct, update, and publish web pages using established components, templates, and governance processes.

• Understanding of basic HTML/CSS, SEO, AI-search and content-discovery principles, accessibility, UX, and digital quality-assurance standards.

• Experience in creating, scheduling, publishing, and monitoring corporate social media content, particularly on LinkedIn.

• Familiarity with Google Analytics 4, Google Search Console, Google Tag Manager, and other digital reporting tools.

• Capability to interpret fundamental metrics related to website, social media, advertising, traffic, and lead sources.

• Experience with Salesforce, Conductor, or Acquia Asset Manager is advantageous.

• Strong attention to detail, organizational skills, and follow-through, with the ability to manage multiple execution-focused tasks under tight deadlines.

• A collaborative, curious, and creative mindset.

• Willingness to travel up to 10% of the time.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance options.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and remote work options.

• Supportive and collaborative work environment.