International Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and assist in the execution of social media and digital strategies for Delicato’s international brand portfolio.

• Propel digital marketing initiatives to enhance the international e-commerce business.

• Ensure adherence to brand visuals, voice, tone, standards, and compliance across social media, digital advertising, SEO, retail marketplaces, and websites.

• Oversee the strategy, communication, and delivery of social media and digital assets for International Marketing.

• Act as a social media subject matter expert, offering best-practice recommendations.

• Lead strategy and implementation across social channels for Delicato brands.

• Manage external agencies, ensuring quality, return on investment, timely delivery, and brand compliance.

• Collaborate with both internal and external stakeholders on integrated digital programming.

• Monitor platforms, tools, competitive activity, and consumer-facing touchpoints; report findings accordingly.

• Leverage research, analytics, and digital insights to guide strategy and business decisions.

• Serve as a liaison between U.S. National Marketing, Trade Marketing, and International teams.

• Create and uphold brand standards and annual plans.

• Support strategic brand planning through product, category, consumer, and market analysis.

• Develop integrated promotions and educational materials for consumers, distributors, and retail partners.

• Set campaign goals and performance metrics; monitor effectiveness and suggest improvements.

• Coordinate product and pricing recommendations with the International team.

• Execute international brand budgets.

• Collaborate across Delicato functions and undertake special projects.

⛳️ Requirements

• Bachelor’s Degree with a focus in Marketing, Communications, or a related field.

• 4-5 years of directly relevant experience.

• Experience in the Wine or Spirits Industry is preferred.

• WSET Level 2 certification is preferred.

• Proven experience in developing and executing social media across all social channels and digital strategies.

• Comprehensive understanding of digital marketing as a brand platform within the beverage alcohol sector.

• Capability to manage, monitor, and act as a brand steward for multiple agencies.

• Advanced knowledge of digital and social media advertising.

• Ability to monitor and analyze competitive digital activities and report findings effectively.

• Strong planning, organization, and communication skills.

• Proficient computer skills, including MS Word, PowerPoint, Excel, and Outlook.

• Experience with graphic software such as Photoshop and Adobe Illustrator is desired.

• Solid understanding of social and web analytics tools.

• In-depth knowledge of social media channels including Facebook, Twitter, YouTube, and Instagram.

• Familiarity with the digital landscape and its connection to Consumer-Packaged Goods.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Life insurance.

• Disability benefits.

• Flexible spending accounts.

• 401(k) with a generous company match.

• Discretionary profit sharing.

• Paid time off (PTO).

• Paid holidays.

• Discounts on wine and merchandise.

• Tuition reimbursement.

• Discounts at gyms.