Digital Marketing – Campaign Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Implement cohesive B2B marketing campaigns across various channels including email, web, landing pages, paid media, social media, and other digital platforms.

• Convert campaign briefs and go-to-market strategies into comprehensive execution plans, timelines, assets, and deliverables.

• Create and initiate campaign emails, landing pages, forms, audience segments, nurture programs, and digital customer journeys.

• Oversee the entire campaign execution process from setup to launch, optimization, and performance analysis.

• Implement digital programs that support events and field marketing efforts, including registrations, meetings, engagement, and follow-ups post-event.

• Align campaign activities with teams such as Demand Generation, ABM, Alliance, Content, Marketing Operations, Sales, and other stakeholders.

• Design, launch, manage, and enhance paid media initiatives across platforms like LinkedIn, Google, and others relevant to the audience.

• Formulate audience targeting strategies utilizing account lists, CRM data, matched audiences, intent signals, and retargeting methods.

• Assess new channels, advertising platforms, formats, and targeting strategies through testing.

• Track overall performance, analyze results, manage budgets and media expenditures, and provide insights to enhance engagement, conversion rates, lead progression, and pipeline contribution.

⛳️ Requirements

• 3–5 years of direct experience in B2B digital marketing, demand generation, paid media, campaign marketing, or a related discipline.

• Proven success in executing integrated marketing campaigns from initial setup to launch, measurement, and subsequent optimization.

• Practical experience in building and fine-tuning campaigns within LinkedIn Campaign Manager and Google Ads.

• Familiarity with paid search, paid social, display, retargeting, programmatic advertising, account-based advertising, or similar digital marketing avenues.

• Solid understanding of B2B audience targeting methodologies.

• Experience in constructing emails, landing pages, forms, segmentation strategies, and nurture campaigns using a marketing automation platform.

• Strong grasp of B2B demand generation and the impact of digital marketing initiatives on lead progression, opportunity creation, and pipeline enhancement.

• Proficiency in campaign tracking, UTM management, digital analytics, conversion measurement, and marketing performance reporting.

• Ability to manage multiple campaigns concurrently and leverage data-driven insights for recommendations and optimizations.

• Keen attention to detail and capability to independently oversee campaign execution while collaborating with various teams.

• Preferably experienced in B2B technology, SaaS, consulting, or professional services sectors.

• Familiarity with marketing Microsoft technologies or experience working within the Microsoft ecosystem is an added advantage.

🏝️ Benefits

• Competitive salary complemented by a performance-based bonus.

• Unlimited paid time off.

• Flexible and cost-effective benefits program.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Flexible spending accounts.

• Health reimbursement account.

• 401(k) plan with company matching.

• A dynamic and vibrant work environment.

• Equal Opportunity Employer.