Digital Marketing Manager

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Develop Luminos' online individual giving strategy and initiate a dedicated online individual giving program.

• Create donor messaging, segmented content, calls to action, and establish communication frequencies.

• Formulate post-giving engagement plans that include gift acknowledgment, welcome and onboarding journeys, impact updates, and invitations for second gifts and recurring donations.

• Oversee Luminos' involvement on third-party online giving platforms and monitor gifts and donor data in Salesforce.

• Design and implement email marketing campaigns using Mailchimp, encompassing donor appeals, supporter journeys, and communications for events.

• Construct and manage audience segments, automated journeys, and A/B testing.

• Spearhead digital outreach for fundraising and awareness initiatives from targeting and channel planning to launch, optimization, and follow-up.

• Coordinate efforts across email, social media, landing pages, and partner amplification.

• Manage social media accounts, including content calendars, post creation, scheduling, publishing, community engagement, and performance analysis.

• Modify stories, research, videos, and event content into platform-specific posts and campaigns.

• Identify creators, advocates, and digital partners to foster relationships that broaden Luminos' outreach.

• Improve the donor journey across campaign landing pages, email sign-up forms, donation pages, and giving processes.

• Oversee updates to campaign and fundraising pages.

• Evaluate supporter engagement across various channels using Salesforce and other analytical tools.

• Establish online giving, social media, email, web, and digital fundraising objectives and report on metrics such as reach, engagement, audience growth, conversions, revenue, and retention.

• Ensure marketing activities are aligned with organizational messaging, program evidence, and the communications calendar.

• Propose and execute targeted digital marketing experiments.

⛳️ Requirements

• A bachelor's degree is required.

• A minimum of 5 years of progressively senior professional experience in digital marketing, communications, or fundraising.

• Demonstrated experience with email marketing platforms, preferably Mailchimp, including audience expansion and segmentation.

• Familiarity with Salesforce or a similar CRM, including utilizing data to track engagement and inform strategies.

• Experience leveraging AI tools to achieve objectives and enhance workflows, such as Claude.

• Proven track record in building or enhancing online individual giving or digital fundraising programs, with a history of increasing donor numbers and retention rates.

• Significant experience managing social media accounts and content calendars across major platforms in real-time, ensuring accuracy and urgency.

• Excellent writing and editing abilities, capable of adjusting tone and messaging for diverse audiences.

• Proficient with analytics and reporting tools, employing a data-driven approach to decision-making.

• Outstanding organizational skills, with the capability to manage multiple projects and deadlines concurrently.

• A keen interest in global education, evidence-based learning methods, and locally led development.

• Strong interpersonal skills, enabling effective collaboration across teams and time zones.

• Experience with online donation platforms, such as Fundraise Up, and basic design tools like Canva is advantageous.

• Familiarity with working alongside celebrities, influencers, partners, and/or managing paid digital campaigns is a plus.

🏝️ Benefits

• Full-time employment.

• Occasional travel may be necessary.

• An equal opportunity employer dedicated to diversity and inclusion.