Digital Marketing, Lead Generation Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement digital marketing strategies aimed at generating high-quality leads and achieving business objectives.

• Oversee and enhance campaigns across the digital marketing funnel, from initial clicks to lead generation, applications, and conversions.

• Track lead volume, quality, conversion rates, acquisition costs, and other essential performance metrics.

• Discover opportunities to enhance lead generation and overall marketing effectiveness.

• Formulate and execute SEO strategies; perform keyword research and refine website content and landing pages.

• Manage and optimize paid search initiatives, including Google Ads; devise keyword strategies, ad copy, and campaign frameworks.

• Supervise budgets, cost per lead, and conversion rates; test and refine campaigns to boost performance and return on advertising spend.

• Evaluate website and landing page performance to enhance conversions and modify landing pages as necessary.

• Experiment with headlines, forms, CTAs, layouts, and user flow.

• Develop and manage A/B and split testing for website pages, messaging, forms, calls-to-action, and other elements.

• Identify points where prospects exit the funnel and address those issues.

• Utilize Google Analytics/GA4, advertising platforms, and other tools to assess campaign performance and monitor conversions from leads to applications and funded loans.

• Construct and uphold reporting on critical digital marketing KPIs, including spending, cost per lead, lead quality, applications, and conversion rates for funded loans.

• Monitor and analyze conversions, recommending actions to enhance performance.

• Relay campaign outcomes and link marketing activities to revenue and funded-loan results.

⛳️ Requirements

• Over 5 years of practical digital marketing experience with a strong emphasis on lead generation and performance marketing.

• Demonstrated success in generating and enhancing the quality of digital leads.

• Practical experience with SEO, SEM/paid search, including Google Ads, Google Analytics/GA4, Meta/social media advertising, and keyword strategy.

• Experience in analyzing, improving, and optimizing landing pages to boost conversions.

• Familiarity with A/B testing and conversion rate optimization.

• Strongly metrics-driven, with the ability to interpret data and drive performance improvement.

• Capability to work autonomously, prioritize tasks, and take ownership from strategy to execution.

• Background in financial services, mortgage, lending, or another regulated industry.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Opportunities for professional development and career growth.

• Supportive work culture with a focus on teamwork and collaboration.