Digital Marketing Coordinator

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Identify content angles and formulate hooks and questions for weekly filming sessions with founders.

• Transform long-form videos, podcasts, and webinars into short-form content.

• Craft hooks, captions, and accompanying copy.

• Collaborate with media buyers to produce 4–6 new variants of paid-campaign ad creatives each month.

• Develop static organic and paid social media content.

• Adapt successful concepts and create new variations of content.

• Maintain a well-organized asset library with proper naming conventions and version control.

• Manage the content calendar and publishing schedule for LinkedIn, Instagram, and Facebook.

• Create platform-specific copy in Co.Credit’s brand voice tailored for a professional broker audience.

• Enhance reach and engagement within the Australian broking community.

• Monitor and respond to comments and direct messages.

• Escalate any complaints and sensitive inquiries regarding products, rates, or credit terms.

• Plan, construct, and dispatch email campaigns and automated flows.

• Oversee email list hygiene, segmentation, and deliverability.

• Conduct A/B tests and document insights.

• Optimize email performance against B2B benchmarks.

• Publish website content, revise copy, and manage campaign landing pages.

• Ensure that social and email content is supported on the website.

• Create landing pages for products and advertising campaigns.

• Track weekly channel performance metrics, including reach, engagement, audience growth, email statistics, and top-performing content.

• Recognize performance trends and integrate insights into the content development process.

• Collaborate closely with founders to convert industry knowledge, ideas, conversations, and activities into content, engagement, leads, and customers.

⛳️ Requirements

• A minimum of 2 years' experience in digital marketing, content marketing, social media, or a related field.

• Strong grasp of social media content creation, especially on LinkedIn and other professional/B2B platforms.

• Exceptional written English skills with the ability to produce clear, engaging, and persuasive marketing copy.

• Experience in creating and repurposing short-form videos from long-form content.

• Familiarity with managing social media content calendars and publishing timelines.

• Knowledge of email marketing platforms, including campaign creation, segmentation, and automation.

• Basic understanding of website content management systems and landing page development.

• Strong comprehension of digital marketing metrics and the ability to leverage data to enhance content performance.

• Creative mindset with an understanding of what makes content engaging and shareable.

• Highly organized with meticulous attention to detail and the capability to manage multiple content projects.

• Comfortable interacting directly with senior stakeholders or founders.

• Self-driven and able to work independently in a remote setting.

• Strong time management and communication abilities.

• Willing to work hours that align with Australian Eastern Time.

• Preferred: Experience in B2B, professional services, fintech, lending, finance, or related industries.

• Preferred: Experience in paid social advertising and ad creative variations.

• Preferred: Proficiency in video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar.

• Preferred: Experience in LinkedIn-focused content strategy and audience growth.

• Preferred: Familiarity with marketing analytics, CRM, or marketing automation platforms.

• Must disclose any existing ongoing roles or client work.

• Reflect this engagement on LinkedIn as "Independent Contractor."

🏝️ Benefits

• 100% remote work from home.

• Flexible time management as an independent contractor, while coordinating with Australian business hours.