Digital Marketing, Content Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Plan, initiate, and oversee digital advertising campaigns aimed at enhancing patient recruitment for both ongoing and upcoming clinical trials.

• Develop and refine Google Ads Search and Display campaigns across diverse clinical trial indications.

• Perform keyword analysis utilizing terms based on symptoms, treatments, therapies, and condition management.

• Supervise daily advertising expenditures, modify bids and targeting, uphold budgets, and escalate budget amendment requests as necessary.

• Pause, restructure, and reinitiate underperforming campaigns based on metrics related to lead quality, cost-per-lead, and enrollment conversion.

• Manage and enhance Google Business Profile listings for relevant clinical trial sites.

• Create and oversee paid social and display campaigns on Meta and other designated platforms.

• Monitor, analyze, and report on lead volume, cost-per-lead, click-through rate, conversion rate, lead-to-screen ratio, and enrollment conversion metrics.

• Produce weekly and monthly performance summaries for PAE leadership.

• Align campaign data with site-level screening and enrollment metrics, recommending strategic adjustments accordingly.

• Assess campaign performance by indication, site location, and platform, advising on budget reallocation, keyword expansion, audience refinement, or campaign discontinuation.

• Maintain expenditure tracking records by study and platform while assisting with monthly invoice reconciliation.

• Compose patient-facing phone scripts, prescreening questionnaires, ad copy, email templates, SMS templates, and landing page content.

• Design and create study-specific recruitment materials utilizing Canva or similar design tools.

• Develop comprehensive ad packages including copy, visual creatives, audience targeting, budget, timeline, and platform formatting within 7 days of approval.

• Keep an organized, version-controlled repository of approved creative assets, scripts, and templates.

• Ensure patient-facing materials receive IRB and sponsor approval prior to deployment and maintain logs of approval statuses.

• Collaborate with recruitment coordinators, site managers, and PAE leadership to align campaign assets with site requirements and organizational priorities.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field.

• A combination of education and directly relevant experience will be taken into account.

• A minimum of 2 to 4 years of experience in managing Google Ads campaigns, including Search and Display types.

• Proven experience in writing and managing advertising campaigns on Meta (Facebook and Instagram).

• Demonstrated capability to interpret lead performance data, such as cost-per-lead, lead-to-conversion ratios, and campaign ROI.

• Experience in crafting patient-facing or consumer-facing phone scripts, outreach scripts, or call guides.

• Proven proficiency in Canva.

• Experience in developing ad copy and creative content across various platforms and target audiences.

• Ability to manage multiple active campaigns and content projects with competing deadlines.

• Proficiency in the Google Ads platform — required.

• Proficiency in Meta Ads Manager — required.

• Proficiency in Canva — required.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) — required.

• Experience with Google Analytics or similar web analytics tools — required.

• Familiarity with additional paid platforms such as YouTube, TikTok Ads, LinkedIn Ads, or programmatic display — preferred.

• Experience in managing and optimizing Google Business Profile — preferred.

• Familiarity with project management or task tracking tools like Trello — preferred.

• Experience with email marketing platforms such as Mailchimp — preferred.

• Background in a multi-site clinical research network.

• Prior experience in functions related to patient recruitment, advocacy, or engagement.

• Working knowledge of ICH-GCP guidelines, FDA regulations, and IRB processes.

• Experience in building or managing recruitment performance dashboards or business intelligence reporting tools.

• Background in content writing or marketing communications within a healthcare or clinical research context.

• Must have a dedicated, distraction-free remote work environment with reliable high-speed internet access.

• Must be available during core business hours and responsive during study award notification periods, irrespective of time zone.

🏝️ Benefits

• Dedicated, distraction-free remote work environment.

• Reliable high-speed internet access.

• Responsive during study award notification periods, regardless of time zone.