Digital Marketing & Business Growth VA

This is a fully remote position, open to applicants in Australia.

📋 Description

• Oversee and manage the client's Kajabi platform.

• Configure Kajabi products, offers, pages, forms, lead magnets, landing pages, and associated assets.

• Assist with online coaching cohorts, webinars, consultation/application funnels, onboarding processes, and client follow-ups.

• Develop and manage email campaigns, automated sequences, nurture campaigns, pre-sale/post-sale journeys, and subscriber segmentation.

• Design and oversee marketing funnels aimed at generating leads and converting them into clients.

• Monitor funnel and email performance, pinpoint customer journey bottlenecks, and suggest conversion enhancements.

• Convert the client's information-centric website into a sales-oriented, conversion-driven platform.

• Perform social media and competitor analysis.

• Create 90-day content calendars and monthly content strategies.

• Generate social media copy, captions, educational/promotional posts, and visual materials.

• Repurpose existing content and coordinate around product launches, cohorts, lead magnets, and offers.

• Schedule posts, track engagement, respond to or escalate comments, and manage online communities.

• Establish and manage Facebook groups and cohort communities.

• Create graphics for social media, promotions, lead magnets, quotes, and testimonials.

• Edit short-form videos, reels, captions, and basic video content as needed.

• Organize digital files, calendars, campaign assets, spreadsheets, reports, task lists, deadlines, and deliverables.

• Take initiative on tasks, prioritize workload, meet deadlines, communicate obstacles, anticipate needs, and keep projects progressing independently.

• Suggest priorities and enhancements while aiming for measurable business results.

⛳️ Requirements

• Robust, hands-on experience with Kajabi.

• Practical knowledge of building and managing marketing systems within Kajabi.

• Experience in email marketing.

• Familiarity with marketing funnels.

• Understanding of lead magnets.

• Background in online marketing.

• Strong grasp of social media management.

• Excellent written communication skills.

• Exceptional attention to detail.

• Highly organized.

• Proactive and accountable.

• Capable of working independently.

• Comfortable with meeting deadlines.

• Strong execution capabilities.

• Ability to comprehend and adhere to a client’s brand voice.

• Proficient in using AI as a supportive tool without generating robotic content.

• Skillful in understanding the client’s personality and tone.

• Able to humanize AI-assisted content and seamlessly edit AI-generated drafts.

• Experience with Facebook, Instagram, and Pinterest; potential future involvement with TikTok and LinkedIn.

• Proficiency in Canva.

• Preferred experience in CapCut or basic video editing.

• Previous experience supporting coaches or consultants is preferred.

• Familiarity with online cohorts, Kajabi funnels, sales-oriented websites, conversion optimization, client nurturing, onboarding sequences, or consultation/application funnels is preferred.

• Preferred VA: Experienced female VA.

🏝️ Benefits

• Ongoing part-time engagement.

• Remote work arrangement.

• Initial commitment of 10 hours per week.