Digital Marketing Analyst

This is a fully remote position, open to applicants in New York.

📋 Description

• Assist with site audits, keyword and persona research, content strategy, competitive analysis, link building, content marketing, client reporting, and proposal development.

• Execute keyword research and conduct gap analyses.

• Perform keyword research driven by personas and the buyer’s journey.

• Collaborate with the Content Strategy team to identify content opportunities for client websites.

• Conduct technical site crawls in conjunction with SEO Engineers.

• Carry out competitive and market opportunity analyses to uncover actionable insights.

• Convert data into clear, actionable insights for both internal teams and client-facing deliverables.

• Support inbound marketing initiatives and explore new business proposals.

• Partner with SEO and Content Strategy teams to determine the causes of fluctuations in clients’ organic search performance.

• Assist in developing programs aimed at enhancing the conversion of organic traffic.

⛳️ Requirements

• Approximately 1-2 years of professional experience, preferably in an agency, in-house marketing, or a similar work setting.

• Proficient in Excel, including pivot tables and VLOOKUP functions.

• Strong capabilities in Google Sheets, PowerPoint, and Google Slides.

• Advanced Google Sheets skills for managing large datasets, complex formulas, and data transformation.

• Knowledge of search engine ranking factors.

• Familiarity with SEMRush, Ahrefs, Screaming Frog, and Botify.

• Proficient in analytics tools and Google Search Console.

• Excellent written and verbal communication skills.

• Eagerness to learn and experiment in a supportive environment.

• Strong analytical skills and mindset.

• Exceptional problem-solving abilities.

• Highly detail-oriented.

• Strong initiative and curiosity.

• Ability to thrive in a team-oriented environment.

• Interest in the impact of AI, LLMs, and evolving search experiences on SEO and content strategy.

• Willingness to ask questions and challenge assumptions.

• Previous client-facing or agency experience.

• Experience in content marketing.

• Familiarity with analytics tools and Google Search Console.

• Up-to-date knowledge of current SEO practices.

• Basic understanding of Paid Search.

🏝️ Benefits

• Competitive salaries based on experience.

• Comprehensive 100% Medical, Dental, and Vision insurance coverage.

• Three weeks of vacation.

• Paid sick leave and holidays.

• Flexible remote work options.

• Opportunities for career growth into roles such as marketer, content creator, SEO specialist, or leadership positions.