Digital & Field Events Marketing Manager

This is a fully remote position, open to applicants in Louisiana.

📋 Description

• Take charge of all event-related activities for the Company, which includes industry events, tradeshows, conferences, as well as smaller luncheons and thought leadership discussions.

• Oversee all digital event initiatives, such as webinars and podcasts, serving as the primary representative for the company during these occasions.

• Collaborate closely with sales, marketing, and product teams to convert booth space and badge scans into meetings, opportunities, and finalized revenue.

• Cultivate relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking opportunities, and additional services to maximize every dollar spent.

• Manage every aspect of events, including booth design and shipping, promotional items, collateral, lead capture, badge scanners, audio-visual needs, catering, hotel arrangements, and travel logistics for the team.

• Attend all events in person. Set up and dismantle booths, troubleshoot issues in real time, and ensure our presence is polished from beginning to end.

• Provide briefing to team members attending events regarding objectives, talking points, target accounts, and logistics. Ensure everyone is informed about where to be, when, and their responsibilities.

• Collaborate with sales to schedule pre-show meetings, organize dinners, and customer events on-site, ensuring every lead is captured, qualified, and promptly followed up on.

• Work alongside marketing on email campaigns, landing pages, paid advertisements, and social media to boost booth traffic and meeting schedules prior to the event.

• Oversee event expenditures throughout the year. Monitor costs, accurately forecast, identify risks early, and make informed trade-off decisions when priorities change.

• Establish clear KPIs for each event (leads, meetings, pipeline, ROI) and create detailed post-event reports that analyze what was successful, what needs improvement, and how to enhance future events.

⛳️ Requirements

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in B2B or technology sectors.

• Proven experience in organizing events from start to finish, even at a smaller scale. You can provide examples of events you've managed and their outcomes.

• Experience in managing an events budget. You are adept at forecasting, tracking expenditures, and making trade-offs to optimize ROI.

• Comfortable in defining KPIs and generating reports that link event activities to pipeline and revenue outcomes.

• A genuine interest in AI and its application for enhancing productivity. You can demonstrate specific projects, tools, or workflows where you have utilized AI to streamline or improve your work in event marketing (e.g., research, vendor outreach, post-event analysis, content drafting, lead enrichment, etc.). This is essential, not optional.

• Basic familiarity with HubSpot on the CRM side; we will handle the rest.

• Strong project management skills. You effectively manage timelines, budgets, vendors, and various moving parts without oversight.

• Proficient in negotiating with vendors and event organizers to secure optimal terms.

• Excellent communication skills, both written and verbal. You can motivate a team, brief executives, and engage prospects on the show floor with equal proficiency.

• Ability to remain composed under pressure. Events can have unexpected challenges; you excel at problem-solving on the spot.

• Willingness and availability to travel 30 to 50% during peak event seasons across North America, with potential travel to Europe as the company expands.

🏝️ Benefits

• Competitive salary

• Performance-based bonuses

• Software for Upskilling & Productivity

• Paid Time Off

• Health Insurance

• High autonomy, low bureaucracy

• Fast-track to leadership opportunities for high performers

• Direct access to the founding team

• High visibility, autonomy, and ownership