Digital Coordinator II – Meta Ads

This is a fully remote position, open to applicants in Florida, +11 more states.

📋 Description

• Develop, manage, and enhance paid digital campaigns for client projects.

• Upload creative materials, configure target audiences, apply UTM tags, conduct quality assurance, and optimize ongoing campaigns.

• Create copy for digital advertisements, emails, organic social media, and website content.

• Assemble minor creative assets and adjust designs for various platforms using tools like Canva or Adobe Express.

• Collaborate with designers and video vendors for the production of campaign creatives.

• Generate campaign performance reports and perform basic data analysis.

• Assist with email builds, organic social media, web content, and other digital tasks assigned by the Project Management Office (PMO).

• Oversee multiple client projects from inception to completion, including managing budgets, deliverables, milestones, and necessary activities.

• Provide regular updates on project status to consultants and clients.

• Contribute to the development of strategic and creative briefs.

• Conduct research and benchmarking for client initiatives.

• Aid in coordinating print and mail production with vendors.

• Collect requirements for both internal and client-facing documentation and reports.

• Assist in formulating and documenting project management processes and procedures.

• Coordinate the collection and distribution of research materials.

• Engage in and provide leadership for firm initiatives and special projects.

• Perform additional duties as assigned.

⛳️ Requirements

• 2-4 years of professional experience in paid digital marketing, annual giving, or a related field.

• Practical experience in creating and managing live paid campaigns using Meta Ads Manager (Facebook/Instagram), including uploading creative, setting up audiences, and optimizing campaigns during flight.

• Familiarity with UTM conventions and fundamental campaign data analysis, including CTR, CPM, CPA, and conversion rates.

• Proficient in digital content writing for paid ads, emails, organic social media, and web content.

• Experience in assembling light creative assets with Canva or Adobe Express.

• Project management skills with the ability to handle various aspects of complex projects.

• Strong written and verbal communication abilities.

• Capability to maintain confidentiality and manage sensitive information.

• Well-honed organizational and prioritization skills, adaptability, attention to detail, and the ability to work both independently and collaboratively.

• Proficient in Microsoft Office applications.

• Strong analytical and interpersonal skills, initiative, follow-through, and sound judgment.

• Dedication to fostering an inclusive workplace culture.

• Ability to remain in a stationary position for most of the workday.

• Regular use of a computer.

• Capability to frequently communicate with team members and clients via Zoom and in-person meetings.

• Willingness to work at least 40 hours per week, with additional hours as required by deadlines.

• Ability to travel overnight to client locations, conferences, or firm meetings up to 10% of the time.

• Preferred: Experience with LinkedIn Campaign Manager and/or Google Ads.

• Preferred: Knowledge of Google Analytics 4 (GA4) or similar analytics platforms.

• Preferred: Experience with marketing automation tools like Salesforce Marketing Cloud, HubSpot, EveryAction, or Mailchimp.

• Preferred: Basic understanding of pixel and tag implementation, including Meta Pixel and Conversions API.

• Preferred: Experience in supporting print and mail production projects with vendors.

• Preferred: Familiarity with the nonprofit sector.

🏝️ Benefits

• Paid holidays.

• Paid time off (PTO).

• Volunteer time off.

• 401(k) retirement plan with employer contributions.

• Medical, dental, and vision insurance.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options for medical and dependent care.

• Employer-paid basic life insurance.

• Short- and long-term disability insurance.

• Option for remote work or a location in the Minneapolis office.

• Hybrid office presence for employees located nearby.

• Opportunities to engage in firm initiatives and special projects.