Digital Content Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Format, upload, and publish content in the CMS, ensuring adherence to SEO standards and UX best practices through consistent tagging and categorization.

• Select, source, and create images or graphics for web and social media content utilizing tools like Canva or Adobe Express.

• Transform long-form editorial material into newsletters, infographics, threads, and various other formats.

• Revise evergreen content to maintain accuracy and relevance.

• Oversee content calendars with brand editors and ensure timely delivery from writers and editors.

• Collaborate with developers or digital teams on website updates and troubleshoot any technical issues.

• Monitor content performance, maintain analytics dashboards, and analyze traffic trends.

• Generate performance-data insights to inform content strategy and distribution plans.

• Create and distribute newsletters, perform A/B tests, and track open and click-through rates.

• Write, edit, and schedule posts tailored for specific social media platforms.

• Engage with audiences while keeping an eye on competitors and industry trends.

• Uphold editorial standards and take part in planning meetings and content brainstorming sessions.

⛳️ Requirements

• Familiarity with SEO/GEO, analytics, AI, and social media platforms.

• Strong communication skills.

• Capacity to multitask effectively.

• Dedication to data-driven decision-making and fostering audience growth.

• Comfort with metrics and data collection.

• Proficiency in writing and editing.

• Expertise in SEO and AI.

• Bachelor's Degree in English, Journalism, Communications, or a related field.

• A minimum of 3 years of editorial experience.

• Experience with CMS and newsletters is preferred.

🏝️ Benefits

• Medical, dental, and vision coverage.

• 24/7 access to Telehealth services.

• FSA and HSA pretax savings accounts.

• Company-paid life insurance and disability insurance.

• 401(k) plan with company matching.

• Paid parental leave.

• Generous paid time off policy.

• 12 paid holidays.

• Tuition assistance.

• Opportunities for professional growth through continuing education.

• Company Core Value Awards.

• Employee discounts on retail and travel.