Digital Content Marketing Manager

This is a fully remote position, open to applicants in Connecticut, +26 more states.

📋 Description

• Take ownership and implement the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-driven search experiences.

• Direct the strategy and execution of SEO, AEO, and AI Visibility, including profound ownership, optimization roadmaps, agency management, and performance analysis.

• Cultivate relationships with SEO/AEO agencies, Profitero, Bazaarvoice, Destini, and other partners involved in content, ratings and reviews, and digital shelf management.

• Establish and uphold digital content standards, which encompass product copy, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata.

• Spearhead the creation and optimization of new product, enhanced, and retailer-specific content aimed at boosting discoverability, engagement, and conversion rates.

• Manage website content workflows and optimization priorities in collaboration with brand teams.

• Oversee project plans and timelines for content launches, ensuring that approvals, dependencies, and retailer requirements are met.

• Set KPIs for digital content and AI Visibility, analyze performance, and provide recommendations along with executive summaries.

• Drive the digital shelf strategy while utilizing analytics to enhance search rankings, content completeness, enhanced content coverage, image quality, and conversion rates.

• Keep abreast of digital content, retailer, SEO/AEO, and AI search trends, translating opportunities into standards and actionable plans.

• Offer strategic guidance and support to the DAM+PIM Specialist.

• Manage the ratings and reviews strategy across Flowers Foods brands, collaborating with internal teams and platform providers to increase review volume, enhance content quality, monitor sentiment, and utilize consumer feedback.

• Adhere to company policies and procedures while performing other tasks as assigned by management.

⛳️ Requirements

• A minimum of 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, website optimization, or related areas.

• Strong preference for candidates with CPG experience.

• Proven experience in setting strategy, defining KPIs, analyzing performance, and converting insights into actionable business recommendations.

• Demonstrated ability to lead agency and vendor relationships and influence cross-functional stakeholders without direct authority.

• In-depth knowledge of SEO fundamentals, content optimization, structured data, website content strategy, and digital analytics.

• Familiarity with digital shelf, ratings and reviews, content syndication, or related platforms.

• Exceptional project management, communication, prioritization, and executive presentation skills.

• Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or a related field; or equivalent relevant experience.

• An advanced degree or relevant certifications in SEO, analytics, or project management is an advantage.

• Knowledge of Profound, Profitero, Bazaarvoice, or Syndigo is a plus.

🏝️ Benefits

• Comprehensive health and medical benefits.

• 401(k) Retirement savings plan.

• Opportunities for professional growth and leadership training.

• Paid vacation, holidays, and parental leave.

• Competitive salary along with an excellent total rewards package.