Content Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the successful creation and implementation of content deliverables that align with marketing and business objectives.

• Generate content that enhances traffic growth, boosts engagement, and improves campaign effectiveness.

• Craft content that conveys Givelify’s value proposition while embodying its brand voice and tone.

• Optimize content for search engines and AI discovery to enhance visibility, domain authority, and overall performance.

• Utilize content frameworks across various channels.

• Support campaigns and content strategies with impactful, timely content.

• Analyze and report on content performance using key performance indicators (KPIs) and basic analytics.

• Write, edit, refresh, and optimize blogs, emails, presentations, and campaign materials.

• Perform keyword research, conduct SEO audits, and execute content updates.

• Load, manage, and optimize content within CMS platforms.

• Facilitate stakeholder review sessions, gather input, and integrate feedback.

• Oversee content workflows, document processes, and communicate progress effectively.

• Collaborate with the Creative team to define and request design assets.

• Conduct interviews with experts, community members, and stakeholders to generate compelling stories.

• Assist in content planning, campaign execution, and performance reporting.

• Report directly to the Content Marketing Manager and work alongside Creative, Customer Marketing, Product Marketing, Brand, and other cross-functional teams.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, journalism, English, or a related discipline.

• 3–5 years of experience in content marketing, content strategy, or a similar role.

• Strong writing and editing skills across various content types, including persuasive and technical writing.

• Working knowledge of SEO best practices and familiarity with tools such as SEMrush or Moz.

• Experience with analytics tools like GA4 and Google Search Console to assess content performance.

• Familiarity with CMS platforms like WordPress and/or Webflow, as well as marketing collaboration tools like Jira, Confluence, and Slack.

• Understanding of fundamental marketing principles and content strategy basics.

• Experience working cross-functionally and incorporating feedback from stakeholders.

• Ability to express ideas clearly through strong writing and thoughtful presentations.

• Capability to manage multiple projects, prioritize tasks effectively, adhere to established processes, and deliver high-quality content promptly.

🏝️ Benefits

• Competitive compensation.

• Comprehensive benefits to support your well-being today and in the future.

• Exceptional perks, including flexible paid time off (PTO).

• Virtual team work environment.