Digital Content Manager

This is a fully remote position, open to applicants in Croatia.

📋 Description

• Create and implement strategies for SEO, AEO, and GEO, focusing on search intent, content structure, internal linking, structured content, on-page optimization, and technical SEO basics.

• Utilize HubSpot CMS to design, manage, and enhance pages and content experiences.

• Identify enhancements for user journeys, navigation, CTAs, and conversion rates.

• Leverage Google Search Console, HubSpot, analytics, and other search/AI visibility tools to evaluate performance, diagnose issues, and discover opportunities.

• Transform data into a continuous optimization strategy.

• Review existing content to determine necessary improvements, consolidation, restructuring, repurposing, or retirement.

• Employ data and experimentation to enhance visitor progression from content engagement to significant actions.

• Collaborate with Content, Comms, and other departments to enhance visibility through review platforms, third-party sources, backlinks, citations, and external authority.

• Write, edit, and reorganize high-quality B2B content as needed.

• Stay updated on trends in search, AI discovery, and digital content technology, testing new methods and translating significant changes into actionable strategies.

⛳️ Requirements

• In-depth knowledge of SEO and contemporary search/discovery practices, including AEO and GEO.

• Proven experience working with a CMS; familiarity with HubSpot CMS is a plus.

• Proficient in using Google Search Console, HubSpot reporting, and web analytics tools.

• Understanding of website conversion optimization, user journeys, and content user experience.

• Capable of interpreting performance data and translating it into actionable recommendations.

• Grasp of technical SEO fundamentals without needing extensive development skills.

• Experience in utilizing AI and emerging content tools effectively to enhance research, production, and optimization.

• Excellent collaboration skills across Content, Design, Product Marketing, Growth, and Marketing Operations.

• Strong B2B writing and editorial skills with sound editorial judgment.

• Inquisitive, experimental, and adept at navigating a fast-paced digital landscape.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Supportive and dynamic team environment.

• Health and wellness benefits.