Digital Analytics & Measurement Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Digital Measurement & Tracking

• Lead the management of Google Tag Manager (GTM) - Design event tracking frameworks and establish data layer standards - Collaborate with engineering for implementation - Maintain documentation and governance for tracking

• Oversee Analytics Platforms

• Own and enhance Google Analytics 4 (GA4) - Define conversion events and attribution strategies - Align GA4 with marketing and internal datasets

• Evaluate Funnel & Conversion Performance

• Analyze the website, quote engine, and customer journey - Identify drop-off points and provide recommendations for improvement

• Facilitate Experimentation & Optimization

• Collaborate on A/B testing - Ensure precise measurement and actionable insights

• Guarantee Data Quality & Governance

• Serve as the authoritative source for analytics data - Conduct audits and uphold data integrity

• Work Collaboratively Across Functions

• Partner with Marketing, Product, Engineering, and Data teams

⛳️ Requirements

• 8+ years of experience in digital analytics

• Proficient in GTM and GA4

• In-depth knowledge of tracking mechanisms, funnels, and attribution

• Experience collaborating with engineering teams

🏝️ Benefits

• Comprehensive full medical, dental, and vision insurance

• Basic Life Insurance provided at no cost to the employee

• Company-sponsored short-term and long-term disability coverage

• 12 weeks of fully paid Parental Leave

• Health Savings Account (HSA)

• Flexible Spending Accounts (FSA)

• Retirement savings plan

• Personal Paid Time Off

• Paid holidays and a company-wide Wellness Day off

• Paid time off for volunteering with nonprofit organizations

• Pet-friendly office environment

• Commuter Benefits

• Group Pet Insurance

• On-the-job training and skills development

• Employee Assistance Program (EAP)