Digital Analytics Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Supervise the creation and enhancement of digital analytics tools and platforms, including Google Analytics 4.

• Manage a global team of Digital Analytics Developers.

• Direct Avantor's web analytics ecosystem to ensure its thorough and precise implementation.

• Develop analytics tagging, event, integration, and platform roadmaps that align with business goals.

• Champion the global adoption of Google Analytics 4 across Avantor's web assets.

• Discover tracking opportunities aimed at enhancing customer experiences.

• Assist with web development projects, code releases, and IT and Digital Marketing initiatives that necessitate custom event tagging or dashboards.

• Collect data from both internal and external sources to design tailored tagging solutions and guide stakeholders in understanding the results.

• Create and maintain documentation, training materials, and support resources.

• Collaborate with business and marketing managers on web strategies and initiatives.

• Conduct market research and competitive analysis to pinpoint trends and opportunities in digital analytics.

• Support Adobe Target event tagging and Data Layer specifications.

• Draft concise reports for executive stakeholders highlighting key trends and recommendations.

• Define product requirements and roadmaps for analytics tools and platforms in partnership with engineering, design, and business teams.

• Collaborate with data scientists and analysts to incorporate advanced analytics and machine learning models into products.

• Suggest data governance strategies and execute solutions.

• Perform additional tasks as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.

• At least 8 years of experience in digital marketing or a related area.

• 5 years of hands-on Product Management experience with Google Analytics, Google Tag Manager, or comparable digital analytics solutions such as Adobe Analytics.

• Experience in transitioning from Universal Analytics to GA4.

• Advanced knowledge of Google Analytics Tagging.

• Strong understanding of e-marketing channels.

• Basic familiarity with HTML, CSS, and JavaScript.

• Exceptional verbal and written communication skills.

• Capability to present concepts and reporting data to Manager, Director, and VP-level business users and external clients.

• Strong Project Management abilities.

• Capacity to work independently to achieve objectives set by Digital Marketing leadership.

• Ability to build business relationships across teams and comprehend business operations.

• Excellent attention to detail coupled with strong organizational skills.

• Skill in managing multiple work requests and projects.

• Competence to prioritize workload independently.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Wellness programs.

• Health savings accounts.

• Flexible spending accounts.

• 401(k) plan with company match.

• Employee stock purchase program.

• 11 paid holidays.

• 18 PTO days accrued annually.

• Volunteer time off.

• 6 weeks of 100% paid parental leave, except in states that provide paid family leave.

• Learning opportunities to foster career growth and success.

• A diverse, equitable, and inclusive culture.