Digital Analytics Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Hometap’s product and marketing event data collection and governance.

• Oversee the event taxonomy and tracking strategy for approximately 200 product events.

• Audit Segment inventory, merge duplicates and naming inconsistencies, and implement standardized object-action naming conventions.

• Develop and sustain the tracking plan while intentionally phasing out events as the product evolves.

• Ensure adherence to tracking standards through established enforcement mechanisms.

• Set up and manage Segment Protocols for schema validation and handling of violations.

• Oversee sources that supply data to downstream tools.

• Provide guidance to product and engineering teams on the hybrid capture model and assess server-side versus client-side event capturing.

• Collaborate with marketing, product, and engineering on tracking requirements and event specifications.

• Document tracking standards and facilitate event proposal, approval, and deprecation reviews.

• Develop automated monitoring for schema compliance, event volume, and property completeness.

• Identify naming drift, type changes, and shifts affecting metrics before they distort downstream analytics.

⛳️ Requirements

• Minimum of 2 years of experience in a Data Analyst, Data Analytics, or related role.

• Proficient in using Segment or a comparable customer data platform.

• Familiarity with tools such as Amplitude, Mixpanel, PostHog, or GA4 is advantageous.

• Strong understanding of event taxonomy and tracking-plan principles, including object-action naming, controlled vocabularies, and property typing.

• Proficiency in SQL and comfortable querying data in a cloud data warehouse.

• Basic knowledge of JSON Schema and JavaScript.

• Understanding of Git and CI/CD practices.

• Capable of clearly communicating tracking standards to marketing, product, and engineering teams, and aligning non-technical stakeholders on governance.

🏝️ Benefits

• Competitive compensation.

• Healthcare coverage.

• Generous paid time off.

• Meaningful equity package.

• Opportunities for team-building and fostering camaraderie.

• Additional equity opportunities.

• Medical, dental, and vision coverage.

• Work-from-home stipend.

• Parental leave.

• Paid time off.